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INVOX GA4 Guide: Extracting Peak Hourly Users and Average Session Duration

Written by Iulian de la INVOX
  • Login to GA4

  • Go to Explore from the left menu

  • Start a new exploration

    On the left menu on Variables column, add:

  • DIMENSIONS

    • Hour

    • Date

  • METRICS

    • Active users

    • Average session duration

  • On the left menu on Settings column, add:

    • ROWS

      • Hour

      • Date

  • VALUES

    • Active users

    • Average session duration

The final report will look like this

Note: To extract these values specifically for paid traffic, click the “+” icon next to Segment on the left side and select “Paid traffic” (or any other traffic segment you want). Then, click on Segment comparison and choose Paid traffic (or the segment selected in the previous step) to apply the filter.

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