To maximize the data collected for each call from Google Ads, you should use the following ValueTrack tracking parameters:
{lpurl}?campaignid={campaignid}&adgroupid={adgroupid}&network={network}&keyword={keyword}&matchtype={matchtype}&creative={creative}&adposition={adposition}&device={device}These parameters will provide you with the following information:
Campaign ID, Ad Group ID, campaign type (search or display), keyword, keyword match type, ad or banner, position, and device type.
1. Go to the “Campaigns” section in your Google Ads account.
2. Click the “Settings” button in the left-hand menu
3. Click the “Columns” button located above the table on the right, then select “Modify columns”
4. Check “Tracking Template” from the list, then click the “APPLY” button
4. Add the ValueTrack parameters:
{lpurl}?campaignid={campaignid}&adgroupid={adgroupid}&network={network}&keyword={keyword}&matchtype={matchtype}&creative={creative}&adposition={adposition}&device={device}Or enter {lpurl}, a question mark (?), and then any ValueTrack parameters you want to use, separated by ampersands (&). For example, if you want to use the {keyword} parameter, your tracking template would be: {lpurl}?keyword={keyword}.
5. Click “Test” to check the tracking setup
6. If the “Status” column shows the message “Landing page found,” click “Close” and then the “Save” button.
