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Active LandingZones
A LandingZone which is active on your website.
Ad Creator
A feature inside the platform where you create ads based on your visual profile, in different formats.
Advertising Dashboard
A dashboard that displays insights from your advertising.
Average Visit Time
The average length of visits on pages with Inzynks script.
Background Color
A color behind your text.
Budget Spent
The amount of budget that is spent for a selected period.
Company Tracking Dashboard
A dashboard that displays website traffic.
Clicks
The total number of clicks for a chosen period, including archived activities if any created.
CTR
CTR is short for Click-through rate, which is the percentage of clicks relative to the total number of delivered impressions.
Designs
A design is a generated template containing your logo, text, and image, created in different formats for you to use as an advertising package.
DSP
DSP, short for Demand Side Platform, is a type of software used by advertisers to automatically buy advertising space, aiming to reach specific audiences with specific messages at specific times. DSPs are a key component of programmatic advertising, allowing advertisers to purchase impressions across a wide range of publisher sites. These platforms facilitate buying display, video, mobile, and search ads.
Engagement/Engaged individuals
Total number of interactions between the audience and the advertisement.
Fonts
The specific style of text that's a part of a company's brand profile.
Images
Approved image files are all file formats that can be rendered inside HTML img tag. Read more about HTML img tag here.
Impressions
The number of impressions represents the frequency with which your ad is displayed. An ad impression is counted every time an ad appears within an application or website.
IP Number
An Internet Protocol (IP) address is the unique identifying number assigned to every device connected to the internet
IP Search Request
A request to the InZynk team when a company is missing and you would like to add it to your targets.
LandingZones
Logos
Visual mark that represents your company or brand.
Pageviews
The number of loadings of webpages with Inzynks script
Reach/Reached individuals
Total number of unique individuals who have seen your ad at least once during a given period.
Status
The state or condition of your creative. The different statuses of a creative are active, inactive, or draft.
Seat Preferences
Manage your seat to fit the needs and preferences of your company. You can manage your users, company tags, IP Search requests, and find your unique company tracking code.
Segments Company tags
A tag that is being allocated to a specific company. You can use your tag(s) to filter data in the dashboard.
Target Companies
A specific company that you would like to reach with your advertising.
Text Color
A color for your text
Time on site
The average time a visitor spends on a website during a single session
Tracking Script
Trial
A period of time in which a user test the platform.
Visibility/Viewability
The concept of how visible ads on a website or mobile app are to individuals. For an ad to be considered “viewed” at least 50% of the banner or creative must display on screen for more than one second, as defined by the Internet Advertising Bureau's (IAB) standard for what consists of a viewable impression.
Visitor
Companies that visited your website including your target companies
Visits
Visiting sessions on pages with Inzynks script
Visiting Companies
A visiting company is an identified organization that has visited your website.
Visited Pages
The specific website pages with traffic.
User
An individual with access to InZynk platform.