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How to set your advertising budget​

Guidelines on how you can think around your monthly advertising budget

Mikaela avatar
Written by Mikaela
Updated over 10 months ago

We normally have some parameters in mind when deciding on the budget for a specific company. These parameters could be deal size, company size, and the period of the sales cycle.

Monthly advertising budget: €100 – €300

The selected company is a prioritized deal with a value of up to €100.000 per year.

The typical size of the company is a couple of hundred employees.

Monthly advertising budget: €300 – €600

The selected company is a prioritized deal with a value of up to €500.000 per year.

The typical size of the account is around 300-500 employees

Monthly advertising budget: €600 – €1200

The selected company is a highly prioritized deal or a “make or break” deal. The value of the deal varies a lot, but definitely more than €500.000.

The size of the company varies from a few hundred to thousands of employees.

The minimum spend in the platform is set to €100 per month and target company.

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