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How to set your advertising budget​
How to set your advertising budget​

Guidelines on how you can think around your monthly advertising budget

Mikaela avatar
Written by Mikaela
Updated over 3 months ago

We normally have some parameters in mind when deciding on the budget for a specific company. These parameters could be deal size, company size, and the period of the sales cycle.

Monthly advertising budget: €100 – €300

The selected company is a prioritized deal with a value of up to €100.000 per year.

The typical size of the company is a couple of hundred employees.

Monthly advertising budget: €300 – €600

The selected company is a prioritized deal with a value of up to €500.000 per year.

The typical size of the account is around 300-500 employees

Monthly advertising budget: €600 – €1200

The selected company is a highly prioritized deal or a “make or break” deal. The value of the deal varies a lot, but definitely more than €500.000.

The size of the company varies from a few hundred to thousands of employees.

The minimum spend in the platform is set to €100 per month and target company.

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