There are several reasons why clicks may be registered without corresponding visits. Understanding the distinction between where each action is recorded is crucial:
A click is recorded when a user interacts with an ad on a website.
A visit is counted once the user lands on the website where the tracking script is installed, and they accept cookies.
Discrepancies can arise if there are issues with the tracking script’s implementation if the user does not accept cookies, or if the user employs a security service that prevents the script-hosting website from transmitting the IP number.