These are the questions you could ask your team when having your monthly account review.
Questions for measuring engagement
How has the number of visitors changed?
Is the average time spent on site longer or shorter?
Have the number of page views changed?
How has the organic search developed?
Questions for targets/companies
Are these companies still a priority
Should any company be removed or added?
Do we have important business/dialogues with companies that are not included?
Questions for your messaging review
Is the current messaging aligned with the discussions sales are having with the targeted company?
What’s important for the targeted company right now?
What is the targeted company striving to achieve?
Questions for your content review
Do we have anything new we want our targeted companies to consume?
Are the targeted companies reading other content than we want them to?