By combining the expertise and insights from sales and marketing, you can ensure that the messaging truly creates attention and drives engagement from your targeted companies.
Our best tips for advertising copy
Stay relevant
How do you want to position yourself towards each account? Be specific about what you want to highlight.
Short is sweet
Don’t try to say it all, you only have a few seconds to grab the reader’s attention. Limit your message to 2–3 lines and one clear call-to-action.
Research your targeted company website
Can you use their way of wording things in a way that will make them feel like you are talking directly and create recognition?
Our best tips for graphics
Use colors, elements, and visuals that resonate with your target account and their industry.
Ensure that the image you choose serves your purpose by reinforcing your message and enhancing its impact.
Why not put your sales representative in the ad? Add a familiar face – preferably combined with a quote – has proven to increase engagement and CTR.