You can start advertising towards a single company or towards a segment.
The setup process is almost identical; the only difference is what you choose to target.
Before you get started, make sure your creatives are uploaded and ready to use. You’ll need them in place before you can launch any advertising.
In short:
More detailed:
Open the Advertising menu
Open the Advertising menu and select what you want to target:
Companies: target a specific company
Segments: target a list with multiple companies
Choose your target
Depending on your selection:
If you would like to target a new company
Click Set up Advertising
Search for or add the company you want to target
Or target one of your existing companies
If you would like to target a new segment
Click New Segment
Or choose one of your saved segments
Connect a creative
Choose a creative from the list
Or upload a new creative if needed
Click Next
Set period and destination
Set the following:
Period: choose start and end date
Click URL: where users land when clicking the ad
If needed, open Advanced settings to adjust:
Daily frequency cap: how many ads an individual should see per day
Optimization mode for company advertising
Reach (default): Aims to target as many unique people as possible within the companies without targeting specific individuals
Engagement: The degree to which your advertisement is seen or noticed within a specific context or environment
Viewability: Interaction between the audience and the advertisement
Optimization mode for segment advertising
Budget: Aim to utilize the budget during the campaign period fully.
Even: Aim to deliver an even number of impressions across all companies in the campaign
Reach: Aims to target as many unique people as possible within the companies without targeting specific individuals.
Click Next
Set budget
Enter your total budget for the campaign
Click Finish
Launch your advertising
Save as draft
Launch advertising immediately or schedule it
Launching a creative can take up to 24 hours due to validation and testing by InZynk and our partners.