Segment advertising is a highly targeted approach that allows you to serve ads specifically to a predefined list. This strategy is especially useful for Account-Based Marketing (ABM) campaigns, as it ensures your ads are seen by high-priority prospects, existing customers, or specific segments relevant to your business goals.
How does segment advertising work?
Segment advertising relies on a curated list of company domains to match and deliver ads to the right audience. By focusing your advertising efforts on a defined group, you maximize efficiency, reduce ad spend waste, and increase the likelihood of conversions.
Best practices for list-based advertising
To get the best results from your list-based advertising campaigns, follow these guidelines:
Build a high-quality list
Ensure your list is accurate, up-to-date, and well-segmented. Use CRM data, past customer interactions, or intent-based insights to refine your audience.Segment your audience
Not all prospects have the same needs. Group your list by factors such as industry, company size, buying stage, or past engagement to tailor your messaging effectively.Personalize your ad content
Because segment advertising allows for precise targeting, use personalized messaging that speaks directly to the needs and interests of each segment.Test different ad variations
Experiment with different creatives, headlines, and CTAs to see what resonates best with your list.Monitor match rates and optimize
Not all domains will successfully match within the platforms. Regularly check match rates and refine your list or targeting approach to improve reach and performance.
When should you use list-based advertising?
List-based advertising is particularly effective in these scenarios:
Retargeting lost leads – Re-engage prospects who have interacted with your brand but haven’t converted yet.
Upselling or cross-selling – Promote relevant products or services to your existing customers.
Event-based targeting – Reach attendees of specific industry events with follow-up messaging.
Customer re-engagement – Win back inactive customers with tailored offers or content.
Hyper-targeted ABM campaigns – Focus resources on high-value accounts with personalized outreach.
By leveraging segment advertising, you can enhance your digital marketing efforts, ensuring your ads are seen by the most relevant audiences and driving higher engagement and conversion rates.