At InZynk, a Creative is the set of ads you want to run as part of a campaign. You can think of it as the visual and messaging concept you use to reach your target audience - delivered through ads in different formats and sizes.
A creative can also be called a campaign, but it's more specific: it's the actual content within your campaign. This typically includes display ads, native ads, or social banners - built around the same message, offer, or design idea.
How does it work?
You can either upload an already-made creative package or build one directly in the AdBuilder. Each creative includes multiple ad formats so your message can be shown across various placements and devices. This ensures consistency in how your brand shows up, whether someone sees your ad on a desktop news site or a mobile app.
When should you create a new creative?
Launching a new message or offer – If you're introducing a new product, campaign theme, or seasonal message.
Targeting a new audience segment – Different audiences may need slightly different visuals or messaging.
Testing what works – Try multiple creatives to see which one drives better engagement or conversions.