This article will help you understand, install, configure, and use Inzynk inside HubSpot, and learn how data is securely shared between systems.
Key Features
One-way sync: Inzynk analytics data into HubSpot
Custom UI Extensions: Company cards, home page, and settings
Secure authentication: OAuth 2.0
Getting Started
Follow these steps to install and connect Inzynk with HubSpot.
Install the App
Visit Inzynk integrations
Go to Settings (in the top-right corner) and select "Seat Preferences."
Navigate to the Integrations tab
Select "Connect HubSpot Integration"
Choose the HubSpot account you want to connect with Inzynk Analytics
Accept the requested permissions to complete the installation
Authorize Access
During installation, you will be prompted to approve the following HubSpot scopes:
crm.objects.companies.read
crm.objects.companies.write
crm.schemas.companies.read
crm.schemas.companies.write
💡 We request only the minimal scopes necessary to sync and display data.
Setup Guide
Once the app is installed, an initial sync of your Inzynk company data with HubSpot companies is performed.
Company Matching
Inzynk company data within your Inzynk account is matched with HubSpot companies using the domain and country as matching keys. If no match is found, HubSpot companies can be created for Inzynk companies based on your settings.
Custom Company Properties
During installation, Inzynk Analytics automatically creates a custom property group in HubSpot called "Inzynk Group" and adds specialized tracking properties to your company records. These properties are automatically updated on matched companies to provide you with valuable tracking insights directly in your HubSpot CRM.
Created Properties:
Property Name | Display Name | Description | Type |
iz_first_visited_date | Inzynk First Visited Date | Date when the account was first visited | Date |
iz_last_visited_date | Inzynk Last Visited Date | Date when the account was last visited | Date |
iz_first_impression_date | Inzynk First Impression Date | Date when the account first engaged | Date |
iz_last_impression_date | Inzynk Last Impression Date | Date when the account last engaged | Date |
How These Properties Are Used
First Visited Date (iz_first_visited_date)
Captures the very first time a company visited your website
Useful for understanding account age and tenure
Helps identify long-term prospects vs. recent discoveries
Never changes once set (historical reference point)
Last Visited Date (iz_last_visited_date)
Updates with each new visit from the company
Indicates current engagement level and activity
Helps identify active vs. dormant accounts
Useful for segmentation and re-engagement campaigns
First Impression Date (iz_first_impression_date)
Records when the company first engaged with your advertising
Marks the beginning of their advertising journey
Helps measure time from first ad exposure to conversion
Static date that provides historical context
Last Impression Date (iz_last_impression_date)
Updates when the company sees your ads
Shows current advertising engagement
Helps identify accounts actively viewing campaigns
Useful for coordinating sales outreach with ad exposure
Accessing Custom Properties
In Company Records
Navigate to any company record in HubSpot
Scroll to the "Inzynk Group" section in the left sidebar
View all four tracking date properties
In Lists and Workflows
Use these properties to create smart lists (e.g., "Companies visited in last 7 days")
Build workflows based on engagement dates
Create segments for targeted campaigns
In Reports
Include these properties in custom reports
Analyze engagement patterns over time
Track conversion timelines from first visit to deal closed
Best Practices
Use Last Visited Date to prioritize sales outreach to recently active accounts
Compare First vs. Last Visited to identify long-term prospects who keep returning
Monitor Last Impression Date to coordinate sales calls with ad campaign timing
Segment by engagement dates to create nurture campaigns based on activity level
💡 Note: These properties are read-only in HubSpot and are automatically updated by Inzynk Analytics during synchronization. Manual edits will be overwritten on the next sync.
Settings Page
Open the Inzynk Analytics app settings page in HubSpot to configure:
Automatic creation of HubSpot companies for unmatched Inzynk companies
Manual synchronization of companies
Home Page
To access the home page, click the marketplace icon in the top bar, then select "Inzynk Analytics". The app home page provides a comprehensive dashboard for managing your company data and synchronization with HubSpot.
Home Page Dashboard
The Inzynk Analytics Home Page serves as your central hub for managing company data and tracking synchronization status between Inzynk and HubSpot.
Key Features
Company Overview Table
Sync Status Icon: Visual indicator showing if the company is synced with HubSpot
Company Name: Clickable link to HubSpot company record (if synced)
Domain: Primary domain of the company
Country: Company location with country flag
Views: Number of page views in the selected date range
Actions: Button to view detailed company information
Advanced Filtering
Date Range Selector: Filter companies by activity within specific date ranges
Multi-Filter System: Apply various filters to narrow down company lists
Custom filter combinations for targeted company searches
Company Management Actions
Match Companies: Link Inzynk companies to existing HubSpot companies manually
Click the + (add) icon next to unmatched companies
Search and select the corresponding HubSpot company
Confirm the match to establish the connection
Unmatch Companies: Remove existing company associations
Click the delete icon next to matched companies
Confirm the unmatch action
View Details: Access comprehensive company information
Click "See Details" to open the company panel
View analytics, tracking data, and sync status
Pagination
Navigate through large company lists efficiently
10 companies displayed per page by default
Page count indicator and navigation controls
Real-time Sync Status
A Visual HubSpot icon indicates successfully synced companies
Quick identification of matched vs. unmatched companies
Direct links to HubSpot company records for synced entries
How to Use the Home Page:
Access the Page: Click the marketplace icon in the top navigation bar → Select "Inzynk Analytics"
Filter Companies: Use the filter bar to select date ranges and apply custom filters
Match Companies: For unmatched companies, click the + icon to search and link HubSpot companies
View Analytics: Click "See Details" on any company to view comprehensive tracking data
Navigate to HubSpot: Click on any matched company name to open the HubSpot company record
Custom CRM Cards
Inzynk Analytics provides two powerful custom cards that appear on HubSpot company records, giving you instant access to analytics data without leaving the CRM.
Company Tracking Card
Location: Company Record → Custom Card Tab
Name: "Company Tracking"
This card provides comprehensive website tracking and visitor analytics for the selected company.
Features:
Account Information Section
Displays company name, domain, and country
Shows sync status with Inzynk Analytics
Automatic account matching based on domain and country
Date Range Selector
Customizable date range for analytics data
Defaults to the last 30 days
Simple date picker interface
Key Metrics Bar
Visits: Total number of visits with percentage change
Visitors: Unique visitors count with trend indicator
Page Views: Total page views with growth percentage
Color-coded indicators (green for increase, red for decrease)
Visited Pages Table
List of pages visited by the company
Page URLs and visit counts
Sortable columns for easy analysis
Interactive Statistics Chart
Visual timeline of company interactions
Separate lines for page views and visitors
Hover tooltips with detailed data points
Legend toggle for data series
Use Cases
Track engagement of key accounts over time
Identify high-intent companies based on page views
Monitor visitor behavior and content interests
Analyze trends in company website activity
Company Advertising Card
Location: Company Record → Custom Card Tab
Name: "Company Advertising"
This card displays advertising campaign performance and ad interaction metrics for the selected company.
Features:
Account Information Section
Company details and sync status
Automatic account matching
Date Range Selector
Customizable date range (defaults to 30 days)
Quick date selection interface
Advertising Metrics Bar
Impressions: Total ad impressions delivered with trend
Clicks: Number of ad clicks with percentage change
Visits: Website visits from ads with growth indicator
Color-coded performance indicators
Ad Interactions Chart
Timeline visualization of ad performance
Three data series: Clicks, Impressions, and Visits
Interactive legend and tooltips
Breakdown by interaction type
Quick Actions Menu
Direct links to detailed analytics
Generate company reports
Access AI-powered insights
View comprehensive company analytics
Use Cases:
Monitor advertising campaign effectiveness per company
Track conversion from impressions to clicks to visits
Identify high-performing target accounts
Optimize ad spend based on company-level engagement
How to Access Cards:
Before using the custom cards, ensure they are activated in your app settings.
Navigate to any Company record in HubSpot
Scroll to the custom cards section in the middle column
Look for "Company Tracking" and "Company Advertising" cards
Click on either card to view real-time analytics data
Settings Page
The Settings Page allows you to configure how Inzynk Analytics integrates with HubSpot and manage company synchronization.
Location: App Marketplace → Inzynk Analytics → Settings (gear icon)
Configuration Options:
Create Visitor Companies: Toggle Setting: Enable or disable automatic company creation
When Enabled:
Inzynk will automatically create HubSpot company records for tracked companies that don't exist in HubSpot
Matches are made based on the domain and country
When Disabled:
Only existing HubSpot companies will be matched
No new company records will be created
Manual matching is required for the unmatched companies
Real-time Update: Changes take effect immediately
Success Feedback: Visual confirmation when the setting is updated
Company Synchronization: The manual sync feature allows you to trigger immediate synchronization between Inzynk and HubSpot.
Sync Process:
Matches Inzynk companies with HubSpot companies using the domain and country
Creates new HubSpot companies if "Create Visitor Companies" is enabled
Updates existing company data with the latest analytics
Runs as a background process
Sync Controls:
Sync Companies Button: Initiates manual synchronization
Sync Status Indicator: Shows when synchronization is in progress
Real-time Updates: Page polls for sync status every 5 seconds
Success Notification: Alert displayed when sync completes
Error Handling: Clear error messages if sync fails
Sync Status:
Not Running: Button enabled, ready to start sync
Running: Button disabled, progress alert displayed
Completed: Success message shown, button re-enabled
Failed: Error alert with retry option
Data Privacy & Security
Data Flow
This integration follows a one-way data sync model:
From Inzynk to HubSpot: Inzynk pushes analytics data to HubSpot
From HubSpot to Inzynk: No data is collected from HubSpot
Inzynk does not collect any data from your HubSpot account. The integration only writes data to HubSpot to enrich your company records with analytics insights.
What Data Does Inzynk Sync to HubSpot?
Inzynk Analytics syncs the following data to your HubSpot companies:
Company names
Domain names
Country codes
Website analytics data (visits, visitors, page views)
Advertising metrics (impressions, clicks)
Custom tracking properties (first/last visited dates, first/last impression dates)
Data Storage
Analytics data is stored securely in Inzynk's infrastructure
Only minimal company data is synced to HubSpot
No personally identifiable information (PII) is collected or transmitted
OAuth Security
Secure OAuth 2.0 authentication
Minimal scope requests (only company read/write permissions)
Tokens are encrypted and securely stored
Access can be revoked at any time from your HubSpot settings
Privacy Commitment
Inzynk only requests the minimum permissions necessary to sync company data
No access to contacts, deals, or other HubSpot objects
No data collection from HubSpot - purely a data enrichment integration
Troubleshooting
Company Not Appearing on Home Page
Possible Causes:
Company hasn't been tracked by Inzynk yet
Company doesn't meet filter criteria
Sync hasn't run yet
Solutions:
Adjust date range filters to expand search
Remove all filters to see full company list
Run manual sync from Settings page
Verify company is being tracked in Inzynk Analytics
Card Not Showing Data
Possible Causes:
Company not matched with Inzynk account
No tracking data available for selected date range
API connection issues
Solutions:
Check Account Info section for sync status
Verify domain and country match Inzynk data
Extend date range to include more data
Manually match company from Home Page
Refresh the page
Sync Failing or Taking Too Long
Possible Causes:
Large number of companies to process
API rate limits
Network connectivity issues
Solutions:
Wait for current sync to complete (can take several minutes)
Check the internet connection
Try sync during off-peak hours
Contact support if the problem persists
Unable to Match Company
Possible Causes:
Domain mismatch between systems
Country not specified in HubSpot
Company doesn't exist in Inzynk
Solutions:
Verify domain is correct in both systems
Ensure country field is populated in HubSpot
Check company exists in Inzynk Analytics
Try manual search with alternative domain formats
Common Questions
Q: How often does data sync automatically?
A: Inzynk Analytics syncs data hourly. You can always trigger a manual sync from the Settings page at any time.
Q: Can I sync specific companies only?
A: Currently, the sync process runs for all companies. Use filters on the Home Page to view and manage specific companies.
Q: What happens if I disable "Create Visitor Companies"?
A: New companies tracked by Inzynk won't be automatically created in HubSpot. You'll need to manually match them with existing HubSpot companies or create them manually in HubSpot.
Q: Can I customize the date ranges on cards?
A: Yes, both cards include date range selectors that allow you to view data for custom time periods.
Q: Are the Inzynk custom properties editable?
A: No, these properties are read-only and automatically updated during synchronization. Any manual edits will be overwritten on the next sync.
Best Practices
Tips for Sales Teams
Check the Company Tracking card before outreach calls to see recent activity
Use page view data to personalize conversations
Identify warm leads based on increasing visit trends
Share advertising performance data with marketing teams
Monitor the Last Visited Date property to prioritize active prospects
Tips for Marketing Teams
Track campaign effectiveness using advertising metrics
Identify high-intent accounts for ABM (Account-Based Marketing) campaigns
Optimize content based on popular pages
Monitor competitor research patterns
Use First vs. Last Impression dates to measure campaign lifecycle