Geo advertising lets you reach companies based on where they are, down to a 100–1000 meter radius, and turn those locations into reusable audiences for your campaigns.
What is a Geo audience?
Geo advertising allows you to create location-based audiences built from specific, handpicked places.
Select exact locations using Google Maps
Search by address or company name
Define a radius between 100 and 1000 meters
Group locations into named audiences
Use those audiences directly in campaigns
Every location is added intentionally, so you always stay in control.
When should I use Geo Advertising?
Geo advertising is especially useful for:
Event marketing - Stay visible around event venues before, during, and right after the event. Perfect for warming up attendees, reinforcing your presence on-site, and supporting post-event follow-ups.
Local campaigns - If you have a local offering or your sales efforts focus on a specific region, this is your go-to. Add your area and make sure you don’t waste your budget.
Focus areas / Priority locations - Got an office or key location that needs extra attention? Boost visibility or add a message for that specific department or stakeholder, and give your messaging that extra push.
Out-of-scope targeting - When you can’t reach a company through traditional targeting, geo targeting gives you another way in.
Geo advertising limitations
Geo advertising is a powerful feature, but there are some limitations you should be aware of when setting up your audiences.
Manual location setup - Locations must be added manually, one by one, using Google Maps search
No bulk upload - Uploading a list of addresses (for example, via CSV or Excel) is not supported at this time.
Google Maps dependency - Location search is powered by Google Maps and Google’s APIs. This means:
Search results depend on Google’s data
Some addresses or businesses may not be available