Using iPacket Value in the Appraisal Process to Find a Retail Number
Empowering precise retail pricing through OEM-sourced data and live appraisal analysis using the iPacket portal.
Takeaways
iPacket provides OEM-sourced, accurate, and competitive market data.
The tool calculates a market price based on a competitive set within a 500-mile radius (editable).
Certified pre-owned and pre-owned vehicles are analyzed together for a full market picture.
The MSRP and percentage of MSRP are used as key indicators to determine the right retail number.
Precision in pricing builds confidence and supports better decision-making.
How to Pull an iPacket Value During a Live Appraisal
Step-by-Step Instructions
Set Up Your Screen
Open the appraisal tool and the iPacket portal side-by-side for easy VIN and data entry.Copy the VIN
From your appraisal tool, copy the VIN of the vehicle you're evaluating.Go to iPacket & Pull Sticker
In the iPacket portal:Click "Sticker Pull" highlighted in RED
Paste the VIN
Enter the exact mileage
Generate Market Value
Click “Pull Sticker and Calculate Market Value.”
This pulls the vehicle’s OEM sticker and calculates the iPacket Market Price, based on real-time data from a competitive set.
What Happens Next
iPacket builds a competitive set of similar vehicles based upon the OEM MSRP:
Certified pre-owned and pre-owned
Within a default 500-mile radius (can be adjusted)
For each comparable, you'll see:
Vehicle location
Certification status
Odometer
MSRP
Current list price
% of MSRP
iPacket suggests a market retail price based on how others are pricing similar vehicles.
Best Practices
Always enter exact mileage for accuracy.
Adjust the search radius if your market demands it.
Look at both the absolute retail price and the % of MSRP to determine competitiveness.
Use the iPacket value as a retail benchmark—not a hard rule, but a data-backed recommendation.
Example Breakdown
Let’s say your vehicle’s MSRP is $57,105.
iPacket might suggest pricing it at 71%, equating to a $40,545 retail price.
Here’s how it compares to others in the competitive set:
Vehicle A: MSRP $58,455 → Priced at 72% = $41,994
Vehicle B: MSRP $60,850 → Priced at 70% = $42,595
Vehicle C: MSRP $51,950 → Priced at 70% = $36,365
This gives you a data-driven range for your own pricing decision. As you can see the % of MSRP listed in Green - does not care what the MSRP is listed in yellow. High or low MSRP there is a consistency in the % that we can rely on!
Highlights
"The key data drives confidence with the iPacket market price. Try it today.”
— Tyler Astorg