📉 Best Practice : How to Handle Inventory that is over the iPacket Market Price.

Let the data guide your pricing — not your emotions.

🎯 Purpose

This tutorial shows how to use iPacket’s market value tool to identify overpriced inventory, justify price changes, and improve vehicle turn — ESPECIALLY for aging units.

💡 Key Takeaways

Holding inventory too long hurts profitability.
iPacket Market Value shows when pricing may be blocking a sale.
Use data-driven pricing — not gut instinct.
The SRP (Search Results Page) gives access to the OEM-backed competitive set to support pricing adjustments.
Pricing emotionally = holding too long. Pricing with data = turning faster and making more gross over time.

🔧 Step-by-Step Instructions

✅ Step 1: Log into the iPacket Portal

Use your credentials to access the iPacket dashboard.

🗂️ Step 2: Sort Inventory by 'Oldest First'

Use the ‘Sort by’ function and select “Oldest in Inventory.”

🔍 Step 3: Look for Units Priced Above iPacket Market Value

Review units where your price is higher than iPacket’s suggested value, especially aged units.

Example:
- 2022 Mercedes-Benz S-Class
- 98 days in stock
- Priced at $66,490
- iPacket Market Price: $64,190
- → $2,300 over market

⚠️ Step 4: Identify the Warning Signs

Look for:

Long time on lot (60+ days or meet dealership aging expectations)
Multiple price changes (e.g., 6+) - Could this mean we are chasing a retail amount?
Price sitting above iPacket value

These are signs of “chasing a retail number” at the expense of turn and profitability.

📊 Step 5: Click into the SRP to Justify a Pricing Adjustment

Access the SRP (Search Results Page) from the vehicle profile.

View the 100% OEM MSRP-driven competitive set.

Compare your vehicle's:

Equipment
Options
Mileage
Price
to competitive listings backed by OEM data.

🧠 Step 6: Use the Facts — Not Feelings

iPacket data is objective — not emotional.
Avoid “anchoring” to your price.
The market may have shifted, and verified MSRP data shows it.

💸 Step 7: Adjust the Price Strategically

Use verified comp data to make a pricing decision that aligns with the market.

📘 Real-World Example

Vehicle: 2022 Mercedes-Benz S-Class

Days in Stock: 98

Current Price: $66,490

iPacket Market Price: $64,190

Issue: $2,300 over market + 6 price changes = a stuck unit

Solution:

Sort inventory by oldest
Identify overpricing
Review SRP and OEM comps
Adjust price based on verified data

Reposition to sell faster and avoid further depreciation

iPacket Value | Over-Value Pricing