📉 Best Practice : How to Handle Inventory that is over the iPacket Market Price.
Let the data guide your pricing — not your emotions.
🎯 Purpose
This tutorial shows how to use iPacket’s market value tool to identify overpriced inventory, justify price changes, and improve vehicle turn — ESPECIALLY for aging units.
💡 Key Takeaways
Holding inventory too long hurts profitability.
iPacket Market Value shows when pricing may be blocking a sale.
Use data-driven pricing — not gut instinct.
The SRP (Search Results Page) gives access to the OEM-backed competitive set to support pricing adjustments.
Pricing emotionally = holding too long. Pricing with data = turning faster and making more gross over time.
🔧 Step-by-Step Instructions
✅ Step 1: Log into the iPacket Portal
Use your credentials to access the iPacket dashboard.
🗂️ Step 2: Sort Inventory by 'Oldest First'
Use the ‘Sort by’ function and select “Oldest in Inventory.”
🔍 Step 3: Look for Units Priced Above iPacket Market Value
Review units where your price is higher than iPacket’s suggested value, especially aged units.
Example:
2022 Mercedes-Benz S-Class
98 days in stock
Priced at $66,490
iPacket Market Price: $64,190
→ $2,300 over market
⚠️ Step 4: Identify the Warning Signs
Look for:
Long time on lot (60+ days or meet dealership aging expectations)
Multiple price changes (e.g., 6+) - Could this mean we are chasing a retail amount?
Price sitting above iPacket value
These are signs of “chasing a retail number” at the expense of turn and profitability.
📊 Step 5: Click into the SRP to Justify a Pricing Adjustment
Access the SRP (Search Results Page) from the vehicle profile.
View the 100% OEM MSRP-driven competitive set.
Compare your vehicle's:
Equipment
Options
Mileage
Price
to competitive listings backed by OEM data.
🧠 Step 6: Use the Facts — Not Feelings
iPacket data is objective — not emotional.
Avoid “anchoring” to your price.
The market may have shifted, and verified MSRP data shows it.
💸 Step 7: Adjust the Price Strategically
Use verified comp data to make a pricing decision that aligns with the market.
Consider dropping the price to match or slightly beat the iPacket Market Value to reignite buyer interest on old age inventory.
📘 Real-World Example
Vehicle: 2022 Mercedes-Benz S-Class
Days in Stock: 98
Current Price: $66,490
iPacket Market Price: $64,190
Issue: $2,300 over market + 6 price changes = a stuck unit
Solution:
Sort inventory by oldest
Identify overpricing
Review SRP and OEM comps
Adjust price based on verified data
Reposition to sell faster and avoid further depreciation