iPacket Help Center

iPacket Value | Using iPacket Value for Price Justification

Written by Tyler Astorg

October 21, 2025

🔹 Step 1: Open the Vehicle Listing by clicking on SRP

“Let’s take an example: a 2021 Mercedes-Benz E-Class listed on your dealership’s SRP.”

🔹 Step 2: Click the Pricing Justification Tool

“One click reveals the Market Comparison Report — and in this case, the vehicle is shown as $2,400 below market.”

🔹 Step 3: Review OEM-Verified Data

“You now have access to factory options, MSRP-driven data, and OEM-backed documentation that support the pricing.”

🔹 Step 4: Share or Print the Justification

“Print to create a physical copy.”

🔹 Step 5: Confirm Privacy Scrubbing

“Before handing it to the customer, the system automatically scrubs the VIN and dealership location to protect privacy.”

🔹Step 6: How to Present the Data to Consumers

Salesperson walking a customer through the justification -

“Lead with the OEM documentation. Show the options and original MSRP. Then point out the $2,400 delta. This isn’t just about price—it’s about credibility.”

“Explain how the factory-installed options contribute to the value, and not every vehicle on the market is apples to apples. -The goal isn’t to just drop the price—it’s to justify it.”