🎬 What if my Current Pricing is under the iPacket Market Value - Best Practice
Optimizing Gross. Eliminating Guesswork.
🧩 Video Overview
Video Length: ~3–4 minutes
Tone: Professional, instructional, data-driven
Target Audience: Used car managers, appraisers, pricing analysts, general managers
📜 SCRIPT & STORYBOARD
"Welcome to iPacket. In this video, you'll learn how to use verified OEM MSRP data to reassess your vehicle pricing strategy, reduce mispricing, and protect your gross. Let’s get started."
🧭 STEP 1: Log into iPacket Portal
🗂️ STEP 2: Sort Inventory by 'Newest In Inventory'
On Screen:
Hover and click: “Sort by” → “Newest in Inventory”
This helps prioritize fresh units where pricing opportunities are more common and impactful.
🔍 STEP 3: Identify Price Discrepancies
Example unit appears: 2022 Mercedes-Benz GLE
iPacket Market Price: $43,232
Dealer Price: $39,900
Highlight the $3,332 difference
"Look for differences between your CURRENT price and the iPacket Market Price. For example, here’s a 2022 Mercedes-Benz GLE, 9 days in stock, priced at $39,900 — but iPacket values it at $43,232. That’s a $3,332 opportunity hiding in plain sight.
🧠 STEP 5: Use the SRP and Deeper Dive
Click into the SRP (Search Results Page)
"To solve this, go deeper. Use the SRP to access iPacket’s 100% OEM MSRP-driven competitive set. This gives you apples-to-apples comparisons with full equipment verification — no more relying on averages."
🧾 STEP 6: Reassess and Align Pricing
On Screen:
Show the dealer adjusting the price of the GLE
New price: $42,950 (for example)
"Now, realign your pricing based on actual competitive value. In this example, after reviewing equipment differences, we’ve priced the GLE closer to the iPacket market price — protecting our gross and remaining competitive."
🔁 STEP 7: Make This Your Standard Workflow (2:20–2:40)
On Screen:
Show steps in a clean checklist:
Log into iPacket
Sort by Newest
Compare to iPacket Market Price
Use SRP to verify MSRP/options
Adjust pricing based on verified comps
"Apply this workflow consistently. Use iPacket Market Price as your pricing benchmark. Stop guessing. Start verifying. Every vehicle. Every time."
💡 BONUS TIP: What If You’re Priced Lower?
On Screen:
Highlight: “Priced below iPacket value?”
Take a look at the iPacket “Deeper Dive” within the vehicle SRP
Give iPacket Value Market Price a shot! Could there be gross left on the table in your initial pricing?