🎬 What if my Current Pricing is under the iPacket Market Value - Best Practice

Optimizing Gross. Eliminating Guesswork.

🧩 Video Overview

Video Length: ~3–4 minutes

Tone: Professional, instructional, data-driven

Target Audience: Used car managers, appraisers, pricing analysts, general managers

📜 SCRIPT & STORYBOARD

"Welcome to iPacket. In this video, you'll learn how to use verified OEM MSRP data to reassess your vehicle pricing strategy, reduce mispricing, and protect your gross. Let’s get started."

🧭 STEP 1: Log into iPacket Portal

🗂️ STEP 2: Sort Inventory by 'Newest In Inventory'

On Screen:

This helps prioritize fresh units where pricing opportunities are more common and impactful.

🔍 STEP 3: Identify Price Discrepancies

"Look for differences between your CURRENT price and the iPacket Market Price. For example, here’s a 2022 Mercedes-Benz GLE, 9 days in stock, priced at $39,900 — but iPacket values it at $43,232. That’s a $3,332 opportunity hiding in plain sight.

🧠 STEP 5: Use the SRP and Deeper Dive

"To solve this, go deeper. Use the SRP to access iPacket’s 100% OEM MSRP-driven competitive set. This gives you apples-to-apples comparisons with full equipment verification — no more relying on averages."

🧾 STEP 6: Reassess and Align Pricing

On Screen:

"Now, realign your pricing based on actual competitive value. In this example, after reviewing equipment differences, we’ve priced the GLE closer to the iPacket market price — protecting our gross and remaining competitive."

🔁 STEP 7: Make This Your Standard Workflow (2:20–2:40)

On Screen:

"Apply this workflow consistently. Use iPacket Market Price as your pricing benchmark. Stop guessing. Start verifying. Every vehicle. Every time."

💡 BONUS TIP: What If You’re Priced Lower?

On Screen:

iPacket Value | Under-Value Pricing

🎬 What if my Current Pricing is under the iPacket Market Value - Best Practice

Optimizing Gross. Eliminating Guesswork.

🧩 Video Overview

Video Length: ~3–4 minutes

📜 SCRIPT & STORYBOARD

"Welcome to iPacket. In this video, you'll learn how to use verified OEM MSRP data to reassess your vehicle pricing strategy, reduce mispricing, and protect your gross. Let’s get started."

🧭 STEP 1: Log into iPacket Portal

🗂️ STEP 2: Sort Inventory by 'Newest In Inventory'

On Screen:

Hover and click: “Sort by” → “Newest in Inventory”

This helps prioritize fresh units where pricing opportunities are more common and impactful.

🔍 STEP 3: Identify Price Discrepancies

Example unit appears: 2022 Mercedes-Benz GLE

iPacket Market Price: $43,232

Dealer Price: $39,900

Highlight the $3,332 difference

"Look for differences between your CURRENT price and the iPacket Market Price. For example, here’s a 2022 Mercedes-Benz GLE, 9 days in stock, priced at $39,900 — but iPacket values it at $43,232. That’s a $3,332 opportunity hiding in plain sight.

🧠 STEP 5: Use the SRP and Deeper Dive

Click into the SRP (Search Results Page)

"To solve this, go deeper. Use the SRP to access iPacket’s 100% OEM MSRP-driven competitive set. This gives you apples-to-apples comparisons with full equipment verification — no more relying on averages."

🧾 STEP 6: Reassess and Align Pricing

On Screen:

Show the dealer adjusting the price of the GLE

New price: $42,950 (for example)

"Now, realign your pricing based on actual competitive value. In this example, after reviewing equipment differences, we’ve priced the GLE closer to the iPacket market price — protecting our gross and remaining competitive."

🔁 STEP 7: Make This Your Standard Workflow (2:20–2:40)

On Screen:

Show steps in a clean checklist:

Log into iPacket

Sort by Newest

Compare to iPacket Market Price

Use SRP to verify MSRP/options

Adjust pricing based on verified comps

"Apply this workflow consistently. Use iPacket Market Price as your pricing benchmark. Stop guessing. Start verifying. Every vehicle. Every time."

💡 BONUS TIP: What If You’re Priced Lower?

On Screen:

Highlight: “Priced below iPacket value?”

Take a look at the iPacket “Deeper Dive” within the vehicle SRP