Overview
Most price badges oversimplify vehicle comparisons. iPacket Value uses OEM-verified data to show customers exactly why a vehicle is priced the way it is.
Step 1: Present the Best Value
Start every pricing conversation by clicking the BEST VALUE module at the top of the iPacket.
This module shows the Market Value Summary that gives your customers peace of mind! This shows:
BEST VALUE by leveraging OEM window sticker data and normalizing optional equipment, the system compares vehicles based on their actual configuration—not just surface similarities.
Reconditioning Information
Consumer Savings
Five comparable vehicles to the vehicle of interest
Step 2: Using Comparable Vehicles
Scroll to the comparison section to educate the customer.
They’ll see:
Your vehicle and five live nearby comparables
Each vehicle’s original MSRP
Equipment-adjusted comparisons
Step 3: Shift the Convo from Lowest Price to Best Value
Show customers how each vehicle compares as a percentage of its original MSRP. This demonstrates value relative to equipment and helps justify pricing if when your vehicle isn’t the cheapest option.
Best Practice: Share iPackets Early
Send iPackets early and reference them throughout the sales process. Use them in follow-ups, negotiations, and in-store presentations to consistently reinforce pricing transparency.
The Outcome
When customers understand why a vehicle is priced correctly, trust increases and negotiations become easier. iPacket Value helps you educate shoppers, validate pricing, and protect gross — all with OEM verified data.