Opening — set the frame
“Before we talk numbers, I want to show you something that helps explain how this vehicle is priced. Instead of just telling you it’s a good deal, this report actually shows why.”
Market Value Summary — establish credibility
“At the top here, you can see the original factory window sticker, the market value, our price, and your savings. This is all based on OEM factory data — not guesses or averages. It also verifies the reconditioning work we’ve done, so you can see exactly how the vehicle was prepared.”
“This gives you a full snapshot of what the car is worth and how it compares to the market.”
Transition — educate, don’t sell
“Now the important part isn’t just the badge that says ‘good deal’ — it’s understanding what that actually means.”
Comparables section — explain differences
“Down here is where we compare this vehicle to five similar ones in the area. On the left is our car, and underneath are real nearby comparables.”
“A lot of pricing tools only compare year, make, model, and miles. The problem is two cars can look the same on paper but be completely different once you factor in equipment and options.”
“This report normalizes all that. It accounts for how each vehicle was originally equipped.”
MSRP & value explanation
“On the right you can see each vehicle’s original MSRP. That tells you how those cars were built and what features they came with.”
“Instead of just looking at raw price, this shows value relative to equipment. You might find a car that’s cheaper, but once you account for features, it’s not always the better value.”
Percentage-of-MSRP — value framing
“This percentage shows how each vehicle is priced compared to what it originally cost. It’s a way to measure value fairly.”
“Even if a car isn’t the absolute cheapest, this helps show when it’s the strongest value for what you’re getting.”
Close — reinforce transparency
“The goal here is transparency. We want you to understand exactly how this vehicle is positioned in the market so you can feel confident in the pricing.”
“That way you’re not just taking our word for it — you’re seeing the data behind it.”
