iPacket Value l The Difference between Market Averages & % of MSRP Base pricing.

One of the challenges with vehicle appraisals today is that most tools in the market rely heavily on market averages.

And averages can be helpful, but the reality is most vehicles aren’t average.

You might have two vehicles that look similar on the surface — same year, make, model, and trim but one might be a base model while the other is a fully equipped with significantly more equipment. Those two vehicles can have very different original MSRPs and very different true market values.

The problem with relying only on market listings is that those differences can get lost in the averages.

That creates risk for dealers in two ways.

First, you might under-appraise a vehicle that has more equipment and a higher original value, which means you risk losing the trade.

Or second, you might over-appraise a vehicle that has less equipment than the market average, which can create problems later when that vehicle hits your lot.

So we asked a simple question when building iPacket Value:

What if dealers could see not just what vehicles are listed for today, but how the market values those vehicles relative to their original MSRP?

That’s where our approach is different.

With iPacket Value, the platform pulls OEM-verified vehicle data, including year, make, model, trim, and mileage. But it also shows you something that most appraisal tools don’t show clearly across the competitive set — the original MSRP of every comparable vehicle.

Now instead of just seeing a list of prices, the system analyzes how those vehicles are currently priced as a percentage of their original MSRP.

For example, if vehicles like this are consistently selling around 64% of their original MSRP, the system recognizes that as the market behavior for that vehicle.

It then applies that percentage across the competitive set and through time to determine where that vehicle should realistically be priced.

What that gives a dealer is a much clearer understanding of true vehicle value, not just an average of listings.

So instead of guessing based on market averages, you’re seeing how the market historically values that exact configuration of vehicle relative to its original value.

And that helps dealers make better decisions when it comes to:

At the end of the day, the goal isn’t just to see what cars are listed for.

It’s to understand what that vehicle is actually worth in the market relative to what it was originally built to be.

And that’s exactly what iPacket Value is designed to show.