The iPacket Value Market Summary helps customers understand that while two vehicles may look the same, they often are not the same. Differences in options, equipment, and original MSRP can significantly impact a vehicle’s true market value.
Because this information lives directly within the iPacket experience, your salesperson can walk the customer through live comparable vehicles and clearly explain why your vehicle is positioned where it is. This builds confidence in the price, protects gross profit, and eliminates the unnecessary back-and-forth of searching for additional justification from management.