Video Transcript:
In our experience working with some of the largest automotive groups in the nation. We found that the appraisal process can often feel impersonal for the customer. They may never even meet the appraiser and it can feel like there's a wizard of Oz figure behind the curtain, determining the value of their car.
To combat this, I've made it a point to introduce myself to the customer and explain our appraisal process. This not only creates transparency and trust, but it also sets the expectation for the customer. I also remind them that their salesperson has explained our thorough checklist for preparing vehicles for resale this checklist. Making sure it's as safe as we can to make it for you and that will be a good investment for you that way, six months down the road, you don't get the unwanted surprises that most people do.
I have a few questions for you.
Is there anything you've done to your car recently that could make it more valuable?
Have you had any recent services in the last 30 days that may help me have a better understanding of your vehicle?
I want to give you the most value that I possibly can and just like our vehicle, the more I know about yours, the more valuable it becomes overall.
My approach to appraisals is all about creating a personal connection with the customer and demonstrating that we care about their vehicle and their satisfaction with our appraisal process. By doing this, we build trust and ensure that the customer feels confident and informed throughout the entire process.