Before we can launch a campaign, we need to find some influencers to work with. Luckily, Join's software has made that as easy as it gets. In three steps, we'll guide you to the proces.
Campaign
When you create a campaign, you start your influencer search. Depending on your subscription, you can choose between an Instant campaign and a Marketplace campaign. An Instant campaign works with upfront prices and lets you collaborate - you guessed it - instantly. You can select content from influencers, send a briefing, pay upfront and get started right away. Looking for creative concepts and room for negotiation? Marketplace lets you send a briefing to your favourite influencers, and asks them to create a proposal.
Search
Once you've decided on the campaign type you're going to work with, it's time to give your campaign a name, determine the budget (optional) and select the country of choice. Next, you can select verticals that are relevant for your campaign. Are you more interested in foodies, or perhaps mommybloggers? You can select up to 3 verticals. Next, we're defining your target audience in terms of gender, age and location. Lastly, you can add keywords that are relevant for your brand. Struggling to find the right keywords? Use the support chat to get in touch with our customer success team.
Selection
When you've found the right influencers, it's time to shortlist them. In marketplace campaigns you can shortlist influencers, in Instant campaigns you can shortlist content. You can shortlist influencers by clicking "add to shortlist" in their profile, or shortlist content by selecting it in the ratecard below the influencer's profile. Make sure to edit your search multiple times and only put the best influencers on your selection.
Once you're satisfied with your selection, you can move on to creating the creative brief. How? Find out more here.