Different brands call for different influencers, and different campaigns call for different content types. In order to achieve the best results, it's important to think about your selection of content. In this article, we'll highlight some of the best known content types and their characteristics.

Thinking about collaborating with an influencer on Instagram? Think about collaborating with stories. The stories remain online on the profile of the influencer for 24 hours, and generally generate a lot of engagement. Moreover, influencers with 10k+ followers can add swipe-up links to their stories. This means that stories can be the perfect means for a campaign focused on conversion. Provide the influencer with a link with unique UTM code and measure conversions instantly.

If you're looking for visually attractive posts, aimed at increasing brand awareness, Instagram posts are the way to go. Wall posts are, more than stories, permanent and important for the online appearance of the influencer. Instagram posts will generally provide A-class content quality, and are great for increasing brand awareness.

A video on an Instagram wall is difficult nut to crack. Accounts that posts videos often can deliver great results: users follow these accounts specifically for their videos, and a product promotion can increase brand awareness significantly. However, we advise not to request videos from influencers who do not regularly post videos., as results from these videos are often disappointing.

When collaborating with influencers on YouTube, you will often run into YouTubers and vloggers. Other than you might think, these are definitely not the same thing. Vloggers will typically video-log (duh) and thus make content about their life in general. These influencers generally create video's with broader topics, or week vlogs. A mention is a mention of your brand in one of these vlogs. Do you wish for your product(s) to be a part of the influencers life? Mentions might be the way to go.

Other than vloggers, YouTubers are famous for creating videos on YouTube. Wait, isn't that the same thing after all? Nope: whether they make prank video's, creative art video's or gaming video's, for YouTubers it's all about content creation. If you'd like an influencer to create a video-production about your brand or products, YouTube video's are what you're looking for.

The founding father of influencer marketing: weblogs. If you wish to collaborate with an blogger on our platform, always make sure they have a valid Google Analytics connection. This will help you report on the results later. When it comes to content characteristics, blogposts are a great means for insightful and valuable content. Moreover, blogs often have a high authority when it comes to SEO. Having an influencer publish a backlink on their blog can have valuable results for your SEO.

Searching for a specific (B2B) audience? Influencer marketing on Twitter is highly effective, especially when trying to reach an older, more business-oriented audience. Having influential professionals tweet about your product or service can be directly effective for sales or lead generation.

These are the most important content types right now. Interested in finding other ways to collaborate with influencer? Get in touch with our influencer marketing experts to explore the unknown.