Header
Use a horizontal picture to make your creative brief more attractive.
Brand logo
Introduce your brand with your latest logo.
Brand name
Your brandname, according to the house rules.
Brand introduction
A small description of your brand.
Campaign introduction
Description of the campaign.
Global description
Primary and secondary goals
Target group
Expectations
Mission for the influencer
Guidelines collaboration
Links
Give away
Timing
Start- and end date
Content planning
Product information
Information about the product that will be send. Influencers automatically provide their address details.
Which product the influencers will receive
Question that the influencers needs to answer (for e.g. size, color etc.)
Location information
Information about the location that the influencers needs to visit.
Which location
Question that the influencers needs to answer (e.g. parking, public transport, number of attendants, etc.)
Goals and expectations
Easily select your primary and secondary goals, as well as a CTA.
Media
Add some pictures or slides to your creative brief.
Content instructions
Instagram Photo
General
At least x months online
Image
Represent logo
Picture with or without filter
Do’s and dont’s
Look & Feel
Specific instructions
Guidelines
Caption
Content
Name the brandname
Name the give away
Style rules (for ex. brand name)
Hashtags/Mentions
Instagram Story
Picture/video
Reference to Instagram Photo
Specific instructions
Look & Feel
Do’s en Dont’s
Give away
Swipe-up link
Hashtags/Mentions
Time of publication
Instagram video
Video
Content video
Duration
Look & Feel
Guidelines
Audio
What needs to be appointed
Brandname
Caption
Content
Give away
Hashtags/Mentions
YouTube mention/video
Content
Content video
Part of the total video
Placement of the brand in the video
Duration
Caption
Content description
Link in video/caption
Name the give away
Blog
Content blogpost
Review
Goals
Specific information
Concept
Links
SEO guidelines