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Influencer Profile Health
Influencer Profile Health
Edwin avatar
Written by Edwin
Updated over a week ago

We care about creating authentic collaborations between advertisers and influencers. Our influencer discovery has made it possible to find relevant influencers that post content about specific subjects. How can you make sure their followers are as authentic as their content? To answer that question, we’ve introduced the Influencer Profile Health.

How does it work?

When an influencer signs up to Join, they have to connect their social accounts. This gives us access to data including post metrics and followers. To establish whether an influencer’s audience is authentic, we’ve developed an Artificial Intelligence-integration that analyses followers. The integration can defer between authentic followers and bots. Based on the authenticity of the followerbase, the profile is awarded a health score. This score is shown as relative to similar accounts.

And technically?

Our AI model has been trained with hundreds of thousands of classified profiles. All this data is captured in a trained model that predicts the authenticity per follower. Running all followers through this prediction generates the authenticity score for a specific account.

How is this different from existing tools?

There are a number of tools that can help you determine the authenticity of an influencer’s followerbase. These services, however, use only a small sample of followers to determine an account’s health. Sometimes only 200 accounts! In contrast to these services, our Profile Health integration scans 100% of follower accounts, ensuring reliable statistics.

How does this affect influencer profiles?

To make sure you achieve maximum results, we reward healthy profiles in our influencer discovery. Profiles with a higher follower authenticity will be shown first in your search results. When you visit an influencer profile, the profile health is indicated below the profile picture.

Should I work with influencers with an authenticity score that is below average?

Influencers with an authenticity score that is below average can have many other great qualities, for example relevance in their niche or great content creation. Moreover, prices for influencer content are adjusted accordingly. However, we advise to take a close look at an influencer’s profile. Check out the content to see if it matches the style you are looking for and compare multiple influencers on your selection.

Can an influencer manipulate the health score?

Actually, yes they can! This is known as ‘digital hygiene’. When an influencer keeps track of their account and unfollows non-relevant accounts, they can enhance their Profile Health. In most cases, this also contributes positively to the influencer’s engagement rate.

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