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Promote BNPL to your clients via email

C
Written by Cassi Ettman

All email templates can be populated into the email template on Boulevard when sending out a campaign from Boulevard's marketing suite.

Be sure to to link out to your booking experience or our client-facing landing page, both including appropriate disclaimers. Required disclaimers can easily be included in the footer of your email.

Pro tip: Any copy within [brackets] are considered place holders and can be deleted or edited prior to sending your email.

Share that you now offer BNPL via Email

These are suggested starting points. You're responsible for what you send to your clients, including following Affirm's and Klarna's current guidelines and applicable law.

Subject line options

  • New at [Business Name]: pay over time

  • More ways to pay, starting today

  • Book now, pay over time

Body

Hi [First Name],

Big news from [Business Name]: we just added Affirm and Klarna at checkout. You may have the opportunity to pay over time for the services, packages, and retail products you want!

Ready to book? [Booking Link]

[Required disclaimer]

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Affirm availability and eligibility may vary. Restrictions apply. See affirm.com/terms#use. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. Affirm, Inc., NMLS 1883087. Affirm Loan Services, LLC, NMLS 1479506.

Subject line options

  • Is it time to upgrade to a package?

  • A more flexible way to invest in yourself

  • Your [Package Name], on your terms

Body

Your package, on your schedule. Affirm and Klarna are now available at checkout.

Thinking about our [bridal package / 6-session laser package / seasonal facial bundle]? You may be eligible to spread out the cost.

With Affirm and Klarna, you have the option to spread the cost into smaller payments over time, making it easier to invest in the treatments and packages you want.

  • Check your eligibility in minutes with no impact to your credit score until you agree to terms with. Your credit may be affected depending on the terms chosen, and your repayment history.

  • Choose a payment option that works for your budget, subject to eligibility.

  • Complete your purchase with confidence and enjoy your treatments while paying over time.

Explore packages [Booking link]

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Affirm availability and eligibility may vary. Restrictions apply. See affirm.com/terms#use. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. Affirm, Inc., NMLS 1883087. Affirm Loan Services, LLC, NMLS 1479506.

Subject line options

  • A more flexible way to pay is here

  • Your payment options just got more flexible

  • New: Flexible payment options with Affirm & Klarna

Body

Hi [First Name],

Here's a fun one: checkout at [Business Name] just got a lot more flexible. Affirm and Klarna are now available payment methods for eligible purchases, so you can spread out payment for that service you've been eyeing, subject to eligibility.

Book your next visit today [Booking Link]

[Required disclaimer]

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Affirm availability and eligibility may vary. Restrictions apply. See affirm.com/terms#use. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. Affirm, Inc., NMLS 1883087. Affirm Loan Services, LLC, NMLS 1479506.

Subject line options

  • A more flexible way to pay is here

  • Your payment options just got more flexible

  • New: Flexible payment options with Affirm & Klarna

Body

Hi [First Name],

[Business Name] now accepts Affirm and Klarna at checkout, so paying over time is officially on the table for your next visit.

Book your next appointment today [Booking Link]

[Required disclaimer]

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Affirm availability and eligibility may vary. Restrictions apply. See affirm.com/terms#use. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. Affirm, Inc., NMLS 1883087. Affirm Loan Services, LLC, NMLS 1479506.

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