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How do I track creative velocity and campaign output?

Track how fast your team produces creative content and measure contributor output across campaigns.

Updated over 3 months ago

Yoho’s Creative Velocity tracking helps you set monthly content goals and monitor how quickly your team produces creative output. You can define performance expectations per team, contributor, or campaign, and monitor results in real time.


Step 1: Set velocity goals in Creative Central

Go to Settings → Creative Central → Creative Targets and click the red ➕ button.

Then:

  1. Select Target Type = Creative Velocity

  2. Set Goal Parameters (all optional):

    • Creative Type - choose format types like video, static, UGC, etc.

    • Contributor(s) - select specific teammates or creator groups

    • Tags - filter by project, platform, or product tags

  3. Click Save to create the target

Once saved, you can edit monthly goals for each target (e.g. “Kenzie’s Team: 50 creatives in June”).


Step 2: Track progress under Analyze

Go to Analyze → Creatives Velocity

You’ll see:

  • Total creatives uploaded for the selected time range

  • Actual vs. target comparisons for each group

  • Filterable views by contributor, creative type, or tag group

Click into any group to see asset previews or switch to list view for detailed metadata.


💡 Tip: If you haven’t added goals yet, Yoho will still show upload counts, but adding targets helps identify underperformance and optimize resource allocation.

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