Creative clarity starts with a great brief. In Yoho, you can include clear direction on what the asset is for, who it’s targeting, and how it should perform, all while linking it to your team’s audience and messaging frameworks.
Step 1: Add a brief when creating an assignment
When you create a new Assignment, the Details and Additions steps are where you define the creative brief.
Use these sections to:
Outline the campaign context
Add a description of the task
Link or reference any relevant idea
Share usage notes or platform guidelines
Contributors will see the brief directly on their assignment screen so they know exactly what’s expected.
Step 2: Use the audience and angle framework
Head to Settings → Creative Central, then navigate to:
Audiences (ICPs) - define your key customer types
Angles - map the hooks or messages that resonate with those audiences
Once set up, these appear as structured fields when assigning tasks or reviewing content, helping your team:
Match creatives to strategic personas
Test different messaging angles
Stay consistent across platforms and teams
Step 3: Connect the brief to campaign goals
You can link assignments and ideas to a calendar event, so every task aligns with a campaign objective, like product launches or seasonal promos.
This context ensures contributors are never working in a vacuum and helps reviewers evaluate whether the creative delivers on intent.
Tip: Standardize your briefs
To save time, create templates for repeatable briefs using Brand Details, Audiences, and Angles under Creative Center. This keeps your team efficient and your messaging aligned.