Brand Watcher helps you monitor competitors by tracking how they engage customers across platforms. It’s a quick way to stay inspired, identify trends, and benchmark your creative strategy.
Step 1: Add a brand to track
Go to Brand Watcher in the sidebar and click the red ➕ button.
Fill in:
Brand name
Website (optional, helps enrich the brand profile)
Choose if you want to track their Email and/or SMS marketing activity
Step 2: Monitor marketing activity
Once added, Yoho will begin tracking the brand’s public-facing activity so you can:
Spot trends in messaging, design, and campaign timing
Compare creative output against your own goals
Get inspired by how other brands show up across channels
💡 Tip: Use Brand Watcher side by side with Creative Velocity to evaluate how your content volume stacks up against other players in your space.