Maintaining creative alignment requires more than just good intentions. Yoho makes it easy for your team to plan, create, and review content that reflects your brand’s goals and messaging.
Step 1: Set your brand foundation
Go to Settings → Creative Central → Brand Details and document the essentials:
Mission, vision, and long-term goals
Brand voice and tone
Customer insights, positioning, and messaging priorities
Product strategy and community approach
This provides a shared source of truth for everyone on your team.
Step 2: Use structured briefs
When planning content, select the relevant Angles, Audiences, and Creative Tags in your briefs. This helps contributors align their creative work with campaign goals and messaging strategy.
Step 3: Review before publishing
Set up approval workflows in Creative Central and use Approval Statuses to gate content before it goes live. This ensures only on-brand assets make it to launch.
Step 4: Track creative output against goals
Under Analyze → Creative Velocity, compare each team's output with the creative goals you've set. This lets you spot gaps and make informed adjustments to stay aligned with your objectives.
💡 Tip: Keep your Brand Details updated as your business evolves—this keeps everyone rowing in the same direction.