The Plan section is the foundation of Yoho. It’s where strategy turns into structure. Plan helps you organize marketing events, align teams, and create a single source of truth for what’s happening, when it’s happening, and what content is required to make it successful. Below are some common questions to help you get started.
Why does Yoho have a marketing calendar?
We fundamentally believe that successful content operations begin with full alignment with the brand's entire marketing calendar.
Successful content operations cannot live in isolation. Content should be driven by what the brand is actually doing - launches, sales, promotions, and campaigns should dictate what gets created, not the other way around.
Plan keeps content strategy & execution anchored to the brand.
What types of events do brands plan in Yoho?
Anything with content tied to it (hint: that should be everything):
Product launches
Flash sales
Emails & SMS
Promotions
Collaborations
Evergreen campaigns
Photoshoots
Creative tests
etc.
If there’s paid ads, email, or social content involved, your team benefits from having it on the Yoho marketing calendar.
How does Plan connect to the rest of the content workflow?
Plan connects in two primary ways:
Event-driven production: Marketing leaders set content goals for specific events (for example, “50 video ads for this sale”).
Ongoing brand production: Teams set monthly content production targets and track progress across all events.
This keeps content output intentional, measurable, and aligned with real business needs.
Can I limit access to the planner?
Yes. Every user in Yoho has a customizable permission set.
Many brands give non-content related agencies or freelancers access to Yoho but limit them to only seeing the marketing calendar. This makes Plan a clean, reliable single source of truth without overexposing internal workflows.
The entire team can stay completely clued into your brand's happenings, regardless of their role.
Can I plan social posts in Yoho?
Yes.
Your content already lives in Yoho’s content library, so it only makes sense to also put that content to work!
Social managers can easily plan posts for Instagram, Facebook, YouTube (Shorts), and TikTok directly from approved content.