Klaviyo Integration | Yoho Help Center

What This Integration Does

Once connected, Yoho and Klaviyo work together in two ways:

1. Real-Time Application Events

When someone interacts with your application process, Yoho instantly notifies Klaviyo so you can trigger email flows:

What Happens in Yoho	Event Sent to Klaviyo	Suggested Email
Someone submits an application	`Yoho Application Received`	"Thanks for applying!" confirmation
You reject an application	`Yoho Application Rejected`	"Unfortunately, we're not moving forward"
You approve an application	`Yoho Application Approved`	Welcome email + onboarding info

These events fire immediately—no delays. Your applicants get timely, professional communication without you lifting a finger.

2. Ongoing Profile Sync

Yoho keeps your contributor profiles up to date in Klaviyo automatically:

New contributors are added to your selected Klaviyo list
Profile changes (name, phone, contributor type, access status) sync automatically
All contributors stay on the list even if they lose access—their status just updates

This means you can build segments and send newsletters in Klaviyo using live data from Yoho.

What Gets Synced to Klaviyo

Profile Properties

Every contributor profile includes:

Property	Description
Email	Their email address
Phone	Their phone number
First name	Their first name
Last name	Their last name
`yoho_contributor_type`	Their type (e.g., "UGC Creator", "Affiliate")
`yoho_access_status`	"active" or "no access"

Event Properties

When application events fire, they include:

Property	Description
`application_name`	Which application form they submitted (e.g., "Creator Application")
`contributor_type`	(Approval only) The type they were assigned

You can use these properties to personalize your emails—for example, "Thanks for applying to our {{ event.application_name }}!"

How to Connect Klaviyo

Step 1: Create a Private API Key in Klaviyo

Log in to your Klaviyo account
Click your account name in the bottom left corner
Go to Settings → API Keys
Click Create Private API Key
Give it a name you'll remember (e.g., "Yoho Integration")

Step 2: Set the Required Permissions

Your API key needs specific permissions to work with Yoho. When creating the key, enable these scopes:

Scope	Access Level	Why It's Needed
Lists	Read	So Yoho can show you available lists to sync to
Profiles	Full Access	So Yoho can create and update contributor profiles
Events	Full Access	So Yoho can fire application events to trigger flows

Click Create and copy your new API key

⚠️ Important: You'll only see this key once. Copy it now and keep it somewhere safe until you've connected Yoho.

Step 3: Connect in Yoho

In Yoho, go to Settings → Integrations
Find Klaviyo and click on it
Paste your Private API Key into the field
Click Connect

Yoho will validate your key and check that it has the right permissions.

Step 4: Select Your Klaviyo List

After your API key is validated:

A dropdown will appear showing all the lists in your Klaviyo account
Select the list you want contributors synced to
Yoho will automatically run an initial sync of all your existing contributors

That's it! Your integration is now live.

Setting Up Email Flows in Klaviyo

Now that Yoho is connected, you'll want to create flows in Klaviyo that respond to application events.

Creating an Application Received Flow

In Klaviyo, go to Flows → Create Flow
Click Build your own
For the trigger, select Metric
Find and select Yoho Application Received
Add an Email action
Design your confirmation email
Turn the flow Live

Example Flows to Create

We recommend setting up these three flows:

Flow 1: Application Received

Trigger: Yoho Application Received
Email: Thank them for applying, let them know you'll be in touch

Flow 2: Application Rejected

Trigger: Yoho Application Rejected
Email: Let them know you're not moving forward (keep it kind!)

Flow 3: Application Approved

Trigger: Yoho Application Approved
Email: Welcome them aboard, share next steps and onboarding info

Using Event Properties in Emails

You can personalize your emails using the data Yoho sends. In your email template, use:

{{ event.application_name }} — the name of the application they submitted
{{ event.contributor_type }} — (approval emails only) their assigned contributor type

Example email copy:

Hi {{ first_name }},

Thanks for applying to our {{ event.application_name }}! We've received your submission and will review it shortly.

Building Segments for Newsletters

Want to send newsletters to your contributors? Use Yoho's synced properties to build segments.

💡 Note: Contributor types in Yoho are fully customizable—you define your own types like "UGC Creator," "Affiliate," "Agency Partner," or whatever fits your program. When building segments in Klaviyo, use the exact labels you've set up in Yoho.

Example Segments

All active contributors:

Condition: yoho_access_status equals active

Just UGC Creators:

Condition: yoho_contributor_type equals UGC Creator

Active affiliates:

Condition: yoho_access_status equals active AND yoho_contributor_type equals Affiliate

Managing Your Connection

Viewing Connection Status

Go to Settings → Integrations → Klaviyo to see:

Whether you're connected
Which list you're syncing to
When the last sync occurred

Changing Your List

You can switch to a different Klaviyo list at any time:

Go to Settings → Integrations → Klaviyo
Select a new list from the dropdown
Yoho will re-sync all contributors to the new list

Disconnecting

If you need to disconnect the integration:

Go to Settings → Integrations → Klaviyo
Click Disconnect

This stops syncing but doesn't delete any profiles already in Klaviyo.

Troubleshooting

"Invalid API key"

Double-check that you copied the full key from Klaviyo. API keys start with pk_ and are quite long.

"Missing required permissions"

Your API key needs these scopes: Lists (Read), Profiles (Read/Write), and Events (Write). You may need to create a new key with the correct permissions—existing keys can't be edited.

Events aren't triggering flows

Make sure your Klaviyo flows are:

Set to trigger on the correct Metric (not a list or segment)
Set to Live (not Draft)

Profiles aren't appearing in Klaviyo

Check that your integration shows "Connected" in Yoho
Make sure you've selected a list
Give it a few minutes—the initial sync can take time for large contributor lists

Questions?

If you run into any issues, reach out to us via the Help button in the upper right corner of Yoho. We're happy to help you get set up!