In this guide, we’ll show you how to measure key metrics such as reach, engagement, bookings, and content performance. By analysing these insights, you can assess the success of your influencer collaborations and make data-driven decisions for future campaigns.
You can track the effectiveness of your campaigns using key metrics:
Reach & Views 📊: Shows how many people have seen the content.
Engagements ❤️: Tracks interactions like comments, likes, saves, and shares.
Bookings 📅: Total number of creator bookings.
Applications 📝: Total number of creator applications.
Content 🖼️: Total content (posts, Reels, Stories, etc.).
Engagement Rate: This is calculated as engagements divided by reach. The industry average is 3.8%.
Filtering and Reporting:
you can filter reports by location, campaign, or date range.
Reports can be exported as CSV files.
Top Performing Content: Shows the best-performing content based on reach and views.
If you have any further questions or need a hand with anything, feel free to reach out to our awesome support team—we’re always happy to help! 😊