What is a boost?
A boost is when you ask a creator if you can run a post they made for you as an ad for 12 weeks. It's their choice whether to say yes, and you tell them up front what you're offering in return.
On Instagram, it runs as a partnership ad that shows the creator's account and yours together, with a "Paid partnership" label.
On TikTok, it runs as a Spark Ad that shows the creator's account with a "Sponsored" label.
You run the ad from your own Meta Ads Manager or TikTok Ads Manager account, so you choose who sees it, set the budget and add a button like Book now. Ad spend is paid directly to Meta or TikTok, not through Joli.
How it works
Open a gifted post in your Content, press Promote This Post and choose what you're offering: no fee, a cash fee or a gift card.
The creator can accept or make an offer back, and you'll see their reply in your inbox.
Once they accept, they send you an ad code, which you add as a partnership ad in Meta Ads Manager or with Add post in TikTok Ads Manager.
When the ad is set up, press It Works, or It Doesn't Work if the code fails and the creator will be asked for a new one.
The 12 weeks start as soon as you confirm the code works.
Paying the creator
If you're offering a cash fee, we pay the creator once you confirm their code works and add the fee to your next Joli invoice.
If you're offering a gift card, you send it to the creator yourself and mark it as sent, so they know it's on its way.
Music and sounds
If the post uses a song or someone else's sound, we'll flag it before you send your request. On Instagram, Meta may swap music that isn't cleared for ads, which also removes any voiceover, and on TikTok a song or someone else's sound needs to come from TikTok's Commercial Music Library or TikTok may reject the ad.
What you're agreeing to
You run the creator's post as it is, without changing its meaning, for the 12 weeks of the boost, and stop the ad when the boost ends.
You make sure the ad is clearly identifiable as an ad, as the advertiser running it.
You pay any fee you agreed, or send the gift card, once the code works.
After 12 weeks
When the 12 weeks are up, the boost ends. Once it has ended and any fee has been paid, you can ask to boost the same post again.