Welcome, Creator! 👋
We're thrilled that you’re taking the time to learn what it takes to stand out on Joli. ❤️ To ensure that your content shines and meets the high-quality standards our Brands expect, we've put together a short guide. This will help you meet their expectations and get the green light from our review team. 🚦
First Things First: Watch Our Video Guide 🎥
TLDR; What Brands Love to See - Content Best Practices ✅
TLDR; What Brands Love to See - Content Best Practices ✅
Bright, even lighting: Lighting can make or break your visuals. Avoid dim setups - instead, use lighting that highlights what you’re showcasing. Good light makes your photo or video feel more inviting and professional. Use flash or an external light source if needed 💡
Steady footage: No one likes a shaky video. Keep your shots steady & bright for that crisp, clear look 📐
Capture the vibe: Showcase the space looking its best - aim for bright, airy shots that highlight the atmosphere & feel inviting 🌴
Be uniquely you: Your personality is your superpower - let it shine through in your content! ✨
📹 A Quick Note on Reels
📹 A Quick Note on Reels
Most of our Brands lean towards reels when reviewing creators, as this is the type of content they most commonly request in exchange for collaborations. While image posts and carousels are still valuable (and some Brands do ask for them), reels are generally preferred across the platform.
Because of this, reels are also the main type of content we look at when reviewing creator accounts to join Joli. Brands love creators who can capture atmosphere, personality, food, experiences, and storytelling through short-form video content. ✨
For TikTok specifically, we strongly prefer live video content rather than slideshow-style posts made up of static images. Dynamic, real-time footage tends to perform better with Brands and creates a more engaging viewing experience for audiences.
Need inspiration? Our Instagram page is a great example of the kind of content Brands love to see and the overall quality we encourage across the Joli community. ❤️
What to Avoid (Learnt From Experience) ❌
What to Avoid (Learnt From Experience) ❌
Avoid shadows: Keep your frame free of unwanted shadows - they can distract from your shot & reduce its overall quality. It’s a small detail that makes a big difference, and is a common pitfall noted by our creators 👥
No shaky or blurry footage: Don't let a blurry/shaky clip sneak in & detract from the overall quality of the content 🤪
Steer clear of dark areas: Dark and gloomy shots can make your content less appealing to brands. Don't be afraid to ask to film in better lit areas ☀️
Clutter-free zone: A messy table or area can be distracting. Keep a clear focus with intentional framing and keep things neat and tidy 🧼
Single brand footage: Keep the content aligned to the campaign description and only feature one brand within the content piece 💯
Examples - Top Rated Content 🥇
Examples - Top Rated Content 🥇
After a Creator has attended & posted about a Brand’s campaign, the Brand are invited to rate the Creator’s content out of 5 ⭐️. Here are a few examples of reels that’ve received 5 star ratings & top feedback from Brands:
Ecofriendellie @ Roxy Leisure | Apizzahappiness @ London Fields |
✅ Bright, crisp lighting - no gloomy, dark shots. We can see everything clearly | ✅ Bright, clear lighting - use of flash so that we can see the food clearly |
✅ Good variety - we don’t spend too long looking at any one thing; we get a sense of the atmosphere, food, games, drinks etc. in a succession of short clips | ✅ Unobstructed shots - no clutter on the table or unwanted shadows |
✅ Personality - we see this through clips of herself & her editing style | ✅ Captures the vibe - lots of clear & inviting shots of the restaurant & chef |
✅ Unobstructed shots - no unnecessary clutter or unwanted shadows | ✅ Personality - captures her humour and love of pizza in the voiceover & clips |
Useful content-creation tools 🛠️
Useful content-creation tools 🛠️
To make your lives easier, and keep your content high-quality, we've listed a few tools that our top creators swear by!:
🔦 A portable selfie light (something like this) - keep your lighting consistently bright and clear!
📏 CapCut, especially the stabilising feature - avoid wobbly, uneven shots!
📐 A small, flexible tripod (like this one) - capture shots from varying angles without the need for a second pair of hands!
By following these guidelines, you’re not just aligning with brand expectations, you’re tapping into the proven practices that have helped our creator community succeed. 💪 Your creativity, combined with these insights, will continue to raise the bar for quality on Joli.
If you ever have questions or need a little inspiration, please reach out! The Joli team’s here to help 😊