Welcome, Creator! 👋
We're thrilled that you’re taking the time to learn what it takes to stand out on Joli. ❤️ To ensure that your content shines and meets the high-quality standards our Brands expect, we've put together a short guide. This will help you meet their expectations and get the green light from our review team. 🚦
First Things First: Watch Our Video Guide 🎥
TLDR; What Brands Love to See - Content Best Practices ✅
TLDR; What Brands Love to See - Content Best Practices ✅
Bright, even lighting: Lighting can make or break your visuals. Avoid dim setups - instead, use lighting that highlights what you’re showcasing. Good light makes your photo or video feel more inviting and professional. Use flash or an external light source if needed 💡
Steady footage: No one likes a shaky video. Keep your shots steady & bright for that crisp, clear look 📐
Capture the vibe: Showcase the space looking its best - aim for bright, airy shots that highlight the atmosphere & feel inviting 🌴
Be uniquely you: Your personality is your superpower - let it shine through in your content! ✨
What to Avoid (Learnt From Experience) ❌
What to Avoid (Learnt From Experience) ❌
Avoid shadows: Keep your frame free of unwanted shadows - they can distract from your shot & reduce its overall quality. It’s a small detail that makes a big difference, and is a common pitfall noted by our creators 👥
No shaky or blurry footage: Don't let a blurry/shaky clip sneak in & detract from the overall quality of the content 🤪
Steer clear of dark areas: Dark and gloomy shots can make your content less appealing to brands. Don't be afraid to ask to film in better lit areas ☀️
Clutter-free zone: A messy table or area can be distracting. Keep a clear focus with intentional framing and keep things neat and tidy 🧼
Single brand footage: Keep the content aligned to the campaign description and only feature one brand within the content piece 💯
Examples - Top Rated Content 🥇
Examples - Top Rated Content 🥇
After a Creator has attended & posted about a Brand’s campaign, the Brand are invited to rate the Creator’s content out of 5 ⭐️. Here are a few examples of reels that’ve received 5 star ratings & top feedback from Brands:
Ecofriendellie @ Roxy Leisure | Apizzahappiness @ London Fields |
✅ Bright, crisp lighting - no gloomy, dark shots. We can see everything clearly | ✅ Bright, clear lighting - use of flash so that we can see the food clearly |
✅ Good variety - we don’t spend too long looking at any one thing; we get a sense of the atmosphere, food, games, drinks etc. in a succession of short clips | ✅ Unobstructed shots - no clutter on the table or unwanted shadows |
✅ Personality - we see this through clips of herself & her editing style | ✅ Captures the vibe - lots of clear & inviting shots of the restaurant & chef |
✅ Unobstructed shots - no unnecessary clutter or unwanted shadows | ✅ Personality - captures her humour and love of pizza in the voiceover & clips |
Useful content-creation tools 🛠️
Useful content-creation tools 🛠️
To make your lives easier, and keep your content high-quality, we've listed a few tools that our top creators swear by!:
🔦 A portable selfie light (something like this) - keep your lighting consistently bright and clear!
📏 CapCut, especially the stabilising feature - avoid wobbly, uneven shots!
📐 A small, flexible tripod (like this one) - capture shots from varying angles without the need for a second pair of hands!
By following these guidelines, you’re not just aligning with brand expectations, you’re tapping into the proven practices that have helped our creator community succeed. 💪 Your creativity, combined with these insights, will continue to raise the bar for quality on Joli.
If you ever have questions or need a little inspiration, please reach out! The Joli team’s here to help 😊