What are Listings?
Listings are your campaigns on Joli. They can be:
Always-on: Ongoing listings over a wide date range (recommended)
One-off events: e.g Launch parties and new site openings
Recurring events: e.g weekly bottomless brunches
Pro tip: More flexibility attracts more applications! 💡
Creating Effective Listings
1. Make it Exciting and Enticing
Offer compelling complimentary experiences
Detail favourite menu items or key selling points
2. Use High-Quality Images
Include appealing photographs of the experience
3. Define the Purpose
Guide influencers on campaign/brand USPs and key messages
Allow creative freedom for authentic content
4. Consider Location
Adjust minimum following requirements for rural areas
5. Provide Clear Instructions
Detail the gifted arrangement (e.g., complimentary meal for influencer +1 guest)
Specify any restrictions (e.g., capped bar spend, course limitations)
6. Engage with Influencers
Show enthusiasm and support to build positive relationships
7. Create a Hook
Describe your brand/offer in 0-3 seconds (e.g., "Best Fish & Chips in London")
A Great Example
We're Chuku's - the Beyoncé backed Nigerian tapas restaurant! Run by a sibling duo, we opened just 4.5 weeks before the first lockdown but we're still here! And we're inviting you to join us for a complimentary meal for two to indulge in our menu and experience the world's first Nigerian tapas restaurant for yourself. From our Time Out famous Egusi Bowl to our signature Plantain Waffle, get your taste buds ready for an adventure.
With our tapas menu made to share, for your table of two we're offering:
✨ 1 small chop
✨ 7 sharing plates
✨ 2 drinks (i.e one drink per guest)
✨ 1 dessert
In return, we’d like 1 IG reel or image carousel post and/or 1 tiktok video and 3 stories all tagging @chukusldn #chopchatchill and geotagging Chuku's restaurant.
We'd love to see you in your content enjoying the meal. Also any IG stories of you at the table or entering the restaurant would be great
** All meat is halal. Gluten-free and vegan options available.**
Standard Offer Guidelines
Typical offer: Complimentary meal or experience for influencer +1 guest
Be generous: Less restrictive offers encourage better content
Consider allowing additional guests
What do influencers expect?
Content that will resonate with their audience
Creative control and freedom over their content
Appreciation for key talking points and USPs
Follower Range Recommendations
Focus on nano and micro-influencers (5,000-50,000 followers)
Consider more attractive offers for larger audiences
Don't dismiss sub-10k followers; assess content quality, reach & engagement
Pro tip: Prioritise content quality, average reach, engagement, and views over follower count. Good quality UGC still has a place if you're re-using for other channels
FAQs
How do I set my listing live?
Once you click 'publish', your listing will be live on the mobile app for creators. If you unpublish at any point or move it back to drafts, this won't be visible to creators
Please contact support@joliapp.com if you ever need help
Do my listings expire?
The listing 'end date' will be when the campaign ends and creators will no longer see it.
You'll get an email reminder but if in doubt, and you want to keep the same listing running, then select no end date
How do I connect a Toggle Voucher?
http://academy.usetoggle.com/en/articles/6428926-how-to-connect-joli-app-and-toggle
Remember: The more flexible and generous your offer, the more applications and better content you'll receive!
When connecting to Toggle, please make sure someone from the Joli team can confirm setup is correct - support@joliapp.com