🚀 Encourage customers to leave reviews by rewarding them with coupons! Start your 15-day free trial to unlock it.
Rewarding customers with coupons encourages more reviews and increases repeat purchases. With Judge.me, you can automatically generate and send coupons to customers who leave a review via email or Shopify Customer Accounts - helping boost engagement and loyalty.
Step 1: Enable coupons
From your Judge.me admin, go to Marketing and Social > Coupons.
Select Generate and send coupons automatically.
Click Save.
Step 2: Customize your coupons
Coupon codes generated by Judge.me
1. Edit your coupon details
To adjust the details of your coupon:
From your Judge.me admin, go to Marketing and Social > Coupons.
Scroll down to Coupon details.
Enter a Campaign description (optional). This can then be used in your review request template via this variable
{{ coupon_details }}.Under Coupon code, enter a prefix (optional, default to
THANKYOU). We will automatically generate a unique coupon code (e.g.,THANKYOU-ABC123).Click Save.
2. Set the discount value
To set how much you want the discount value to be:
From your Judge.me admin, go to Marketing and Social > Coupons.
Scroll down to Discount value.
Choose from the following options and click Save.
Options | Additional settings |
Same discount for all reviews | Choose from these options to set which reviews trigger a discount:
Select the discount type:
Enter the Discount value (e.g., 10% or $5). |
Different discount depending on media upload | Select the discount type:
Under Review, select the discount tier and enter the discount value for each tier:
For this feature to work properly, make sure to enable the media upload option:
|
3. Set the reward condition
To define who is eligible for a coupon:
From your Judge.me admin, go to Marketing and Social > Coupons.
Scroll down to Reward Conditions.
Choose from the following options and click Save.
Option | What it means |
Any reviewer | Anyone who leaves a review can receive a coupon |
Only verified buyers | The reviewer must have at least 1 order in the store to receive a coupon |
Only verified buyers of the product they reviewed | The reviewer must have purchased the specific product they are reviewing, and their review must be submitted using the same email address as the one used during checkout. |
Only reviewers who have received a review request | The reviewer must submit their review through a Judge.me review request email, push notification, or SMS |
4. Set requirements and eligibility
To control how and when the coupon can be used:
From your Judge.me admin, go to Marketing and Social > Coupons.
Scroll down to Requirement and eligibility.
Under Requirement, select from these options:
Options | What it means |
No minimum requirement | The discount code can be used for any orders |
Minimum order value | The discount code can only be used for orders above a certain value |
Minimum quantity of items | The discount code can only be used for orders that have more than a certain number of items |
Under Eligibility,
Enable "This coupon can only be used by the reviewer" to ensure that the discount code can only be used by the customer who submitted the review
Enable "This coupon can only be used once by each customer" to prevent the same customer from redeeming the same discount code multiple times
Choose from these options:
Options | What it means |
The coupon can be used multiple times | The discount code can be redeemed multiple times |
Limit usage | Restrict how many times the coupon can be redeemed |
5. Choose coupon combinations
To allow customers to use both a Judge.me coupon and a Shopify discount at the same time, you need to enable discount combination in both Shopify and Judge.me.
In your Shopify admin:
Judge.me coupons are treated as Order discounts in Shopify, so you need to combine non-Judge.me discounts (e.g., Shopify’s free shipping or product-specific discounts) with Order discounts.
Go to your Shopify admin and click Discounts.
Create a new discount or open an existing one.
Scroll to the Combinations section
Make sure Order discounts is selected.
Save your changes.
In your Judge.me admin:
To allow Judge.me coupons to combine with specific types of Shopify discounts:
Go to Marketing and Social > Coupons.
Scroll to Requirement and eligibility > Combinations.
Check the boxes for the discount types you want to allow stacking with:
Product discounts
Order discounts
Shipping discounts
Click Save.
Note: Combining multiple discounts can significantly reduce cart value. We recommend testing different combinations to find a balance between customer incentive and profit margin.
6. Set coupon validity
To set the expiration of your coupon:
From your Judge.me admin, go to Marketing and Social > Coupons.
Scroll down to Validity.
Select from these options
"This coupon never expires"
"This coupon expires after" a certain number of days. You can also enable "Send a reminder email before the coupon expires".
Click Save.
External coupon codes
If you have coupon codes from other sources, simply add them under External Coupon Codes, and we’ll include them in Judge.me’s coupon emails to your reviewers. These external coupons will take priority over those generated by the reward conditions above. Learn more about how to use these coupons in this detailed article.
For other e-commerce platforms
For other e-commerce platforms
Go to Settings > Rewards > Coupons > Enable Coupons.
Toggle the bar to enable coupons.
Add coupon details and coupon codes in other boxes.
Step 3: Customize coupon emails
When all reward conditions are met, the reviewer will receive the coupon code via email. To personalize this email, go to the Coupons section and click Customize coupon email.
Choose a tone of voice that matches your brand, and the email content will adjust automatically. You can then make any additional edits as needed.
Click Save to apply your changes.
Send coupon emails in multiple languages
In the coupon email editor, choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages as needed.
Note: The email tone of voice feature is only available in English. If you choose tone of voice while customizing text in other languages, the text will fall back to English.
For other e-commerce platforms
For other e-commerce platforms
To customize the coupon email, go to Settings > Rewards > Coupon Email.
Step 4: Add coupon reminder emails
If your coupon has an expiration date, you can send a reminder email to reviewers before it expires. To set this up:
Go to the Validity section and select Send a reminder email before the coupon expires.
Choose the number of remaining days when a reminder will be triggered.
Click Save, then click Customize coupon reminder email.
Edit the email content as needed, then save your changes.
Send coupon reminder emails in multiple languages
In the coupon reminder email editor, choose a language from the Currently editing in drop-down.
Edit the translated version or replace it with your custom text.
Click Save.
Repeat for other languages as needed.
Step 5: Show discounts on the Reviews Collection Page and in Shopify Customer Accounts
When you enable review request emails, Judge.me automatically sets up a standalone Reviews Collection Page to collect reviews from customers who click the link in the email.
First, customers are prompted to leave a text review for the product.
Then, if you enable media uploads, customers can also add photos and videos.
If you've set different coupon tiers for text-only vs. photo/video reviews, Judge.me will display the corresponding discount value at each step.
In addition, the same discount information will be displayed when customers submit reviews through the Judge.me review form inside their Shopify Customer Accounts, as long as you've enabled Judge.me in Customer Accounts.
✅ If you set a 10% off for text review, reviewers can see this information when submitting review text.
Example of the review collection page
Example of a review collection form in Shopify Customer Accounts
✅ If you also set 15% off for a photo and 20% off for a video, reviewers can see this information when submitting review photos and videos.
Example of a review collection page
Example of a review collection form in Shopify Customer Accounts
Optional:
You can add your campaign details to the review request email template by adding the variable {{ coupon_details }} to the email content. This will automatically display the campaign details you set in the Coupons section, encouraging more reviews.
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