Juicyway is a financial technology platform designed to simplify global payments, with a specific focus on connecting African individuals and businesses to the global economy.
Founded in 2021 by Ife Johnson and Justin Ziegler, it serves as a "borderless" banking and payment solution that bridges the gap between local African currencies and international markets.
What it Does
Juicyway provides a multi-currency ecosystem where users can manage both traditional "fiat" money and digital assets. Its core features include:
Multi-Currency Accounts: Users can open local and international bank accounts (e.g., USD, GBP, EUR, CAD, and NGN) to receive and hold funds like a local.
Cross-Border Payments: It enables fast, low-cost international transfers. It is designed to be as simple as a local bank transfer, bypassing the traditional 4β7 day wait times of standard international wire transfers.
Currency Exchange: A proprietary exchange engine allows users to switch between currencies (including stablecoins like USDT and USDC) at real-time market rates.
Business Tools: They offer "Merchant of Record" (MoR) services, helping businesses handle global sales, tax compliance, and payouts to vendors or contractors worldwide.
Key Highlights
Crypto Integration: Unlike many traditional banks, Juicyway allows you to move money between fiat and cryptocurrency (Bitcoin, Ethereum, and stablecoins) within the same app.
Scale & Trust: Since its launch, it has processed over $2 billion in transactions and serves thousands of customers, including major African startups like PiggyVest, Bamboo, and Bolt.
Licensing: They hold several regulatory licenses, including IMTO and PSP licenses in Nigeria, and are registered as a Money Service Business (MSB) in Canada and the United States.
Who is it for?
Freelancers & Creatives: To receive payments from international clients in USD or EUR without high bank fees.
Importers & Businesses: To pay foreign suppliers and manage liquidity across different countries.
The Diaspora: For sending money home to Africa (Nigeria, Ghana, Kenya, etc.) quickly and at better exchange rates than traditional remittance services.
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