Point (or pt for short) is a unit of measure. Points are common units of measure for:

*Please Note: each of these measurements are different (e.g. 8pt line thickness, 8pt paper and 8pt font are not similar or comparable).

Point (pt) is commonly used to measure thickness of stocks in North America. The higher the point measurement, the thicker the stock.
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During our ordering process, pt refers to the thickness of a stock. Our most popular stock start at 16pt thick. Most common cards produced by other printers are 12-14pt. We can produce products up to 40pt and even thicker! Another measure of stock is pounds (or lb) and grams per square inch (GSM).

Comparison of 20pt and 40pt cards based on 100 qty.

Point is the standard unit of measurement for line weight. Point specify the finest detail possible for an output. For example, the finest detail for Offset print is 0.25pt line weight.

Fonts are also measured in point as a standard unit of measurement. It’s important to understand that the pt size of a font is based on the height of the font, and not the thickness. Every font will have both a pt size (for the overall size), in addition to a line weight (line thickness).