How to set up your retention template
Pick a first and follow up actions
Retention cohorts are measured based on the set of actions that your users take.
Initial action in Period 1
Frequently used: sign up
Possible alternative: actions that map to a core value that your product provides - ex: food ordered to a food delivery app, flights booked in travelling app
Follow-on user action in Period 2
Frequently used: actions that map to a core value that your product provides - ex: food ordered to a food delivery app, flights booked in travelling app
Pick an audience
If your product has a large set of free users, you may remove all the free users from your analysis.
How your retention template results are calculated
To learn more about how your retention template results are calculated head here: