How we count an active user

  • we count uniqueness based on the user_id, we don't make a difference if users are logged in or not ☝️

  • we count active users based on the events they trigger, no event no activity, as simple as that 😃

  • In case no user_id is provided we count +1 for every new anonymous user. This happens if 1/ users are logged out (let's say on your home page), or 2/ if users don't have unique_id is attached at all.

DAU

Count the number of active user on a single day.

WAU

Count the number of active user on a single week (including week-ends).



MAU

Count the number of active user on a single month.

DAU/WAU

Shows how many days per week the average weekly user uses the product.

A DAU/WAU ratio of 60% means that the average weekly user returns to your product 4 days out of 7.

DAU/MAU

Shows how many days per month the average monthly user uses the product.

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