đ¨ What Is the Buy Box Change Alert?
The Buy Box Change Alert provides near real-time notifications when your product offer gains or loses the Buy Box within a 24-hour window. Youâll know exactly when it happens and who took your spotâdown to the minute.
This feature is powered by the Amazon Notifications API, ensuring near real-time accuracy by capturing Buy Box changes directly from Amazonâs own event stream.
đ§ Where to Find It
There are two easy ways to access Buy Box Alerts:
From the Alerts Widget
Click on Buy Box Changes to jump straight to your active product changes.From the Listing Module
Navigate to Listing Module â Opportunities, then locate the Buy Box Change grids.
đ Understanding the Two Grids
Once inside, youâll find two main grids:
Losing
Displays products that have lost the Buy Box, with timestamps, competitor details, offer price, Prime status, and your current inventory.Gaining
Shows newly acquired Buy Box wins, giving you a complete picture of movement.
đ Detailed Tracking at a Glance
Each entry includes:
The exact time the change occurred
Your offerâs status (active or inactive)
Your fulfillable quantity
The current Buy Box winner
Their price and Prime eligibility
Buy Box Win Rate (details below)
đ§ Kapoqâs Buy Box Win Rate vs. Amazonâs Buy Box Percent
Now here's something really powerfulâour Kapoq-calculated Buy Box Win Rate. Here's how it compares to Amazon's metric:
Amazonâs Buy Box Percent
Based on the percentage of page views where your offer was the featured Buy Box offer
Heavily influenced by traffic volume and when customers visited the page
Kapoqâs Buy Box Win Rate
Based on the amount of time your offer held the Buy Boxânot dependent on page views
Calculated to show how often you won the Buy Box among all detected changes for that product over the past 30 days.
Acts as your âtime in the spotlightâ indicatorâshowing how consistently youâve owned the Buy Box
This gives you a clearer, traffic-independent measure of performanceâideal for identifying which listings need your attention most.
Example:
If your Buy Box win rate is 95%, that means your offer lost the Buy Box for roughly 1.5 days in the past monthâeven if no customers viewed the listing during that time.
đą Whatâs Next?
This is just the beginning! Weâre actively expanding this feature with even more filters, historical trends, and notification options.
Be sure to subscribe to updates and stay tuned for what's coming next!
âNeed Help?
If you have any questions or feedback about this feature, feel free to reach out via Intercom chat. We're happy to walk you through your specific account insights.