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Buy Box Change Alert: Near Real-Time Tracking and Actionable Insights

Learn how the Buy Box Change Alert works

Shelby Rothenberg avatar
Written by Shelby Rothenberg
Updated over a month ago

🚨 What Is the Buy Box Change Alert?

The Buy Box Change Alert provides near real-time notifications when your product offer gains or loses the Buy Box within a 24-hour window. You’ll know exactly when it happens and who took your spot—down to the minute.

This feature is powered by the Amazon Notifications API, ensuring near real-time accuracy by capturing Buy Box changes directly from Amazon’s own event stream.

🧭 Where to Find It

There are two easy ways to access Buy Box Alerts:

  1. From the Alerts Widget
    Click on Buy Box Changes to jump straight to your active product changes.

  2. From the Listing Module
    Navigate to Listing Module → Opportunities, then locate the Buy Box Change grids.

📊 Understanding the Two Grids

Once inside, you’ll find two main grids:

  • Losing
    Displays products that have lost the Buy Box, with timestamps, competitor details, offer price, Prime status, and your current inventory.

  • Gaining
    Shows newly acquired Buy Box wins, giving you a complete picture of movement.

🔍 Detailed Tracking at a Glance

Each entry includes:

  • The exact time the change occurred

  • Your offer’s status (active or inactive)

  • Your fulfillable quantity

  • The current Buy Box winner

  • Their price and Prime eligibility

  • Buy Box Win Rate (details below)

🧠 Kapoq’s Buy Box Win Rate vs. Amazon’s Buy Box Percent

Now here's something really powerful—our Kapoq-calculated Buy Box Win Rate. Here's how it compares to Amazon's metric:

  • Amazon’s Buy Box Percent

    • Based on the percentage of page views where your offer was the featured Buy Box offer

    • Heavily influenced by traffic volume and when customers visited the page

  • Kapoq’s Buy Box Win Rate

    • Based on the amount of time your offer held the Buy Box—not dependent on page views

    • Calculated to show how often you won the Buy Box among all detected changes for that product over the past 30 days.

    • Acts as your “time in the spotlight” indicator—showing how consistently you’ve owned the Buy Box

This gives you a clearer, traffic-independent measure of performance—ideal for identifying which listings need your attention most.

Example:
If your Buy Box win rate is 95%, that means your offer lost the Buy Box for roughly 1.5 days in the past month—even if no customers viewed the listing during that time.

🌱 What’s Next?

This is just the beginning! We’re actively expanding this feature with even more filters, historical trends, and notification options.

Be sure to subscribe to updates and stay tuned for what's coming next!

❓Need Help?

If you have any questions or feedback about this feature, feel free to reach out via Intercom chat. We're happy to walk you through your specific account insights.

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