What is CPA Bid Mode?
Kapoq now offers a new way to calculate your bids based on Cost per Acquisition (CPA). This is an alternative to our standard ACoS-based bidding that you're already familiar with.
Think of it this way: instead of focusing on how much revenue each click might generate, CPA mode focuses on how much you are willing to pay for a conversion, regardless of the value of that conversion.
How Does CPA Mode Work?
When you switch to CPA mode, Kapoq calculates your bids using just two things:
Your Max CPA - The maximum amount you're willing to pay for each conversion
Conversion Rate Forecast - How likely we think a click will turn into a conversion
Important: When using CPA mode, your Max ACoS and Initial Average Order Value settings won't affect your bids at all.
When Should You Use CPA Mode?
CPA mode works best when getting more conversions matters more than the dollar amount of each sale.
Perfect for Everyday Products
If you sell products that have a high LTV and a high repeat purchase rate, you might not care about hitting your RoAS target on every sale. You know that many customers will come back and purchase again, meaning you care more about the initial conversion than the ACoS on it. Some examples of product categories that might benefit from CPA based bidding could be:
Coffee pods (different pack sizes, but customers need them monthly)
Vitamins (30-day vs 90-day supplies)
Cleaning supplies (small vs large bottles)
Pet food (different bag sizes)
Why It Makes Sense
For these types of products, a customer who buys your small size today might buy your large size next month. The important thing is getting them to try your product first, regardless of which size they choose. However, if customers that purchase larger-sized versions of your product tend to consume more of the product overall, standard ACoS-based bidding may be more appropriate.
How to Switch to CPA Mode
Follow these simple steps:
Add the columns you need (or choose "Default All"):
Go to your column filter
Add "Bid Mode" column
Add "Max CPA" column
Set your preferences:
Choose your desired Max CPA amount
Toggle the bid mode to "Max CPA"
Check your results:
Your suggested bids will appear in the Target tab as usual
The bids will now be calculated using the new CPA method
Everything else works exactly the same as before
What Happens After You Switch?
Once you're in CPA mode, Kapoq will automatically adjust your bids based on how likely each keyword is to generate a sale. If our system predicts a higher chance of conversion, your bid might increase. If the conversion likelihood drops, your bid will decrease accordingly.
CPA Bid Formula
Max CPA * Forecasted CR = Kapoq Bid
Example: $15 CPA * 7% CR = $1.05 Kapoq Bid