NEW RELEASES
Introducing the ROAS Inspector: Determine which search terms and their corresponding metrics are materially impacting ROAS with the new ROAS Inspector! This new tool ranks search terms by magnitude of impact and identifies the underlying drivers, saving users time in determining where to focus and why
How the ROAS Inspector works for you:
Automatically identifies and ranks search terms by their impact on ROAS changes, so you know exactly where to focus first
Provides root cause analysis that goes beyond surface metrics to explain exactly what drove each ROAS change, whether it's shifts in CPC, conversion rate, average order value, or inefficient spend
Compares any two time periods at the account or brand level to get a clear, prioritized roadmap for optimization, eliminating hours of manual analysis and guesswork
Learn how to use the ROAS Inspector - Complete guide to navigating the tool
Interpret your data and take action - Actionable recommendations based on your results
ENHANCEMENTS
Advertising
Three new advertising dashboard widgets have been added: branded vs. non-branded, performance by campaign type, and distribution by campaign type
Text updates have been made to change ‘Automate’ to ‘Automate Bids’ and ‘Automation’ to ‘Bid Automation’
Content
Suppression Date has been added as a column to the Suppressed Listings alert grid and export
Inventory
Grade and Resell items have been removed from the FBA Restock grid and export
Analytics
Preferred currency has been added to the LTV Summary report
Admin
Merchant Token is now displayed on the account screen for Seller Central accounts
Global Features
Various performance, text, and UI improvements throughout the platform
BUG FIXES
Some campaign details pages were not loading due to a divide by zero error caused by recent placement changes
User Summary tab of the User tab export was sometimes marking module permissions for Admin incorrectly
The line chart for week aggregation in the Targets, Search Terms, Products, and Ads tabs was incorrectly starting on Saturday
Some ASIN detail page Advertising tabs were showing incorrect data if there was another account with the same ASIN
Error was occurring when attempting to bulk assign tags in the Search Terms tab via the actions menu
Transaction Group hovers in the SKU View of Margin Details by SKU were all show base selling price instead of the detailed transaction types