NEW RELEASES
Introducing Budget Automation for Sponsored Ads
Budget Automation lets you set a monthly spend target at the budget group level and lets Kapoq handle the daily allocation, automatically adjusting campaign budgets twice a day (and within 30 minutes of any setting change) to keep you on pace. Here's what that means in practice:
Hit your monthly targets, automatically. Set a monthly spend amount for a budget group and Kapoq distributes it across your campaigns daily, optimizing for spend, ACoS, or CPA — whichever metric matters most to you.
Stay in control with guardrails. Set minimum and maximum budgets per campaign, freeze budgets for campaigns you don't want touched, and let the algorithm work freely everywhere else.
Plan ahead with calendar overrides. Allocate more budget to Black Friday, Prime Day, or any tentpole moment in advance — by day or by month — directly from the calendar view.
Budget Automation works across both Amazon and Walmart, and requires no bid automation to be active. Ready to get started? Learn more here
Kapoq MCP:
The MCP Server creates a direct connection between your Kapoq data and your preferred AI tool, letting you query your advertising, sales, inventory, and traffic data through plain-English conversation, with no manual data uploads required. Our beta is launching soon, and we couldn't be more excited about what it means for our clients.
If you missed our webinar with Shelby Rothenberg (Director of Customer Success) and George Viamontes (Director of R&D), we've linked it below. It's the best introduction to what this technology makes possible!
ENHANCEMENTS
Advertising
A new setting has been added to the settings tab to enable Audience bid boost awareness in Kapoq's bid calculation. Both this new setting and Business Site modifier awareness will be defaulted to off for existing brand accounts. We highly recommend turning these on to improve the accuracy of your bid, but recommend examining the impact on bids as you do so if you've adjusted parameters to compensate for Kapoq not previously considering these in its bid calc. These settings will default on for any newly connected accounts or newly created brands. Please note that after May 31st, 2026 these settings will no longer be optional and will become a permanent part of Kapoq's bidding algorithm.
Serving Status has been added to the Ads tab which identifies if a product ad is eligible to be advertised
Search Term Type has been added to the Search Terms grid export
Listings
Preferred currency has been added everywhere in the Listings module except Buy Box Change and Listing Price Change since those are near-real time
There is now an option to add global event stakes, which will display across the entire tenant
Inventory
User settings for Remove LTSF Inventory and Remove Excess Inventory have been added to the FBA Restock tab
Pareto has been added to the ASIN Unit Forecast workbook
Analytics
Introducing: a new custom data export function! The custom data export gives you the flexibility to pull data at the granularity you need. Choose your metrics, set your time granularity (daily, weekly, or monthly), and aggregate at the brand or account level in a single export!
Global
Average Order Value has been added as an option to the dashboard metric tiles
Various performance and text improvements have been made throughout the app
BUG FIXES
The setting for turning off the Restricted Keywords check in Content Audit was not immediately updating as it should have
Pareto Class for vendor items was displaying A for every item
Harvestable Targets alert was incorrectly showing positive and negative targets for archived ad groups