ENHANCEMENTS
Advertising
Budget automation now factors in day-of-week spend patterns. You can view these allocations in the calendar at both the brand and budget group levels. All budget groups are opted in by default; to revert to even daily spend, use the "Set all Day-of-Week Allocations to Even Split" button at the bottom of the calendar view.
New modal has been added that displays pacing for each budget group; select the chart button next to a budget group to open the modal
Several enhancements have been made to the ROAS Inspector, including new dropdowns, daily metrics views, a shorter default date range, and the option to rollup at different levels
Logic has been added to fall back to default values when updating Budget Group fields from the grids
Missing mass action options have been added to the Ads and Targets tabs
Branded versus non-branded dashboard widget has been updated to reference search term level data
Listings
Specific ASINs can now be chosen for the Buy Box Change alert and will show up on a new Favorited tab in the alert grid. Add favorited ASINs from the ASIN/Item tab of the Catalog submodule or directly from the Buy Box Change grids
Multiple tag groups and tags can be added at once by entering a list with each item on a separate line
Orders
Introducing: the Lightning Deal Performance dashboard. Now, measure the true performance of your lightning deals comprehensively and definitively. Our new tool grades each deal across six performance areas:
Incremental sales lift
Discount & profit efficiency
Traffic & conversion shift
Buy Box win rate
Advertising impact
Post-deal halo
These roll up into a single score at both the deal and item level, along with a clear verdict on whether the promo is worth repeating, optimizing, or dropping. For a deeper dive, check out our guide here.
Accounting
A chart has been added to the Margin Details by Month and SKU submodules that allows users to view and compare up to 4 transaction groups at once over time
Analytics
Spend share and sales share has been added to the Advertising Report
Admin
DSP and AMC now display a message when either becomes unauthorized
Global Features
Ad Budget, MTD Ad Spend, Ad Spend Run Rate, and Ad Sales have been added to the bottom of the Advertising Metrics widget
Excel upload template color coding has now been standardized across the platform
Full calendar days have been added to the MoM metric tile snapshots
Various UI and performance improvements have been made throughout the app
DataLink/MCP
Returns Report and Inserted Date for ASIN have been added to DataLink and MCP
BUG FIXES
SQP search bar was not responsive
Content K-Score was excellent, but the gauge displayed as good
Filtering the Listings catalog grid by product name was returning no results
Ad Strategy bulk action drop-down was sometimes showing other brand strategies as options for assignment
Goals Overview grid was throwing an error and never loading
Vendor Shipped COGS and Sales were missing stats for January in the dashboard metric chips