Adding Negative Keywords can save you time, money, and help improve advertising efficiencies on underperforming targets.

There are a few ways to add negative targets which we'll walk through:

First you'll want to setup the following rule parameters in the Advertising Settings which allows you to set specific performance thresholds which would trigger a Negative Keyword/Product Target Harvesting Alert.

The system will then follow the parameters you've defined and suggest negative keywords to add presented as an Alert.

Note: By default, the parameters found in the settings follow a neutral best practice threshold for Keyword & Product Negation.

To process the rule, Kapoq will present Negative Keyword & Product Targeting recommendations daily as an Alert to review and apply.

You can review and act on these search terms adding them as negatives through the action shown below:

When selected, the Action will display a confirmation screen. Select Create Negative Keyword and the Action will take place immediately:

Add Negative Targets Manually

Adding negative Keywords or Product Targets can take place within the platform manually.

Simply navigate to the Campaign or Ad Group Detail Pages > then to the Negative Targeting to add Negative Keywords

Input the Keyword and define the negative match type as a Negative Phrase or Negative Exact Match

That covers Keyword & Product Target Negation.

If you have any additional questions, please do not hesitate to reach out!