Negative Keyword & Product Targeting

Adding Negative Keywords can save you time, money, and help improve advertising efficiencies on underperforming targets.

There are a few ways to add negative targets, which we'll walk through below:

First, set up the following rule parameters in Advertising Settings. This allows you to define specific performance thresholds that will trigger a Negative Keyword/Product Target Harvesting Alert.

Note: By default, the parameters found in the settings follow a neutral best practice threshold for Keyword & Product Negation.

First you'll want to setup the following rule parameters in the Advertising Settings which allows you to set specific performance thresholds which would trigger a Negative Keyword/Product Target Harvesting Alert.

Once configured, the system will follow the parameters you've defined and suggest negative keywords to add, presented as an Alert.

Kapoq will present Negative Keyword & Product Targeting recommendations daily as an Alert for you to review and apply.

Review and act on the suggested search terms by adding them as negatives. You can do this individually or in bulk.

Use the Action dropdown on a single row to select Create Negative Target.

When selected, the Action will display a confirmation screen. Select Create Negative Keyword and the Action will take place immediately:

Use the checkboxes to select multiple search terms, then use the Action dropdown to apply the negation across all selected items at once.

You can also add negative Keywords or Product Targets manually within the platform.

3. Input the keyword and define the negative match type as either:

That covers Keyword & Product Target Negation. If you have any additional questions, please do not hesitate to reach out!