To effectively aggregate and analyze performance based on branded versus non-branded spend within the app, it's essential to accurately define and categorize your branded and competitor keywords. Here's a step-by-step guide to setting this up:
1. Access Advertising Settings:
Navigate to the 'Advertising Settings' section within the app.
2. Define Branded Keywords:
Click on the '+Keyword' button under the 'Branded Keywords' section.
Enter all variations of your brand-related terms, including common misspellings. For example, if your brand is "Kapoq," consider adding "Kapok," "Kapoqe," etc.
After typing each keyword, press 'Enter' to apply.
The Bulk Upload will allow you ways to upload via the excel template.
3. Define Competitor Keywords:
Similarly, in the 'Competitor Keywords' section, add keywords related to your competitors, including their common misspellings.
Note: Branded and Competitor ASINs are automatically established where items in your catalog are pre-defined as branded while all others are competitor.
4. Utilize Keyword Badges:
Once keywords are defined, Kapoq will assign badges next to each target within the 'Targets' tab, indicating whether they are branded or competitor keywords.
5. Filter Performance Data:
In the 'Targets' tab, use the filter options to select and apply filters based on 'Branded' or 'Competitor' keywords. This allows you to view aggregated performance metrics specific to each category.
6. Set Up Keyword Harvesting Rules:
Within the 'Keyword Harvesting' settings, specify rules for migrating and promoting keywords. For instance, you can configure the system to only promote competitor keywords into a specific campaign or ad group.