Kapoq allows for additional manual or bulk changes, offering the ability to manage actions directly in the platform. Such actions include, but are not limited to, Campaign State (Pause/Enable), Campaign Budget Changes, Dynamic Bidding and Placement Settings, Bid Changes, etc.

For example, bids can be managed manually in the platform at a Target Level, adjusting bids one-by-one, in mass selecting multiple targets at once and applying changes, or by using the Bulk Upload functionality making adjustments in Excel and reuploading changes back into Kapoq to send through the API immediately.

Note: If Bid Automation is enabled, no direct changes can be made in Kapoq.

To apply changes, bids can be adjusted through the following Actions.

First, navigate to the Targets tab, filter and select a group of Targets, and then use the Actions dropdown, shown below:

The Action allows for: Change State (Enable/Pause), Set Bid, Change Bids By Fixed Amount, Change Bid By %, Change Bid By Fixed Amount Relative to CPC, Change Bid To % CPC, Change Bid to Fixed Amount Relative to Amazon’s Suggested Bid, and Change Bid To % of Amazon CPC.

To apply a bulk change, the Bulk Upload option is available in the top right corner of the Targets Table, which downloads an Excel file.

In addition, the Export Excel file contains all the Target Performance Data to reference.